Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
In the competitive landscape of workforce recruitment, a leading total service wholesale distributor of food and household products in New England faced a pressing challenge: attracting qualified truck drivers and warehouse workers. With the demand for reliable labor on the rise, they needed an effective digital marketing strategy to ensure a steady flow of applicants.
To maintain their operations, the distributor needed to fill various positions, including truck drivers, warehouse workers, commercial drivers, and roles in manufacturing and logistics. The goal was clear: create a robust pipeline of qualified candidates to support their growing business.
To tackle this challenge, we developed a comprehensive digital marketing campaign focused on driving applicant flow. Key elements of the strategy included:
This multi-faceted approach allowed us to connect with a wide range of candidates in the relevant fields, ensuring that our messaging resonated with those most likely to be interested in the available positions.
The campaign ran for a full year, and the results were consistently impressive:
Due to the high volume of qualified applications, the business opted to continue the campaign for the entire year, recognizing the importance of maintaining a robust applicant pool in an industry often challenged by turnover.
This success story highlights the effectiveness of a strategic digital marketing approach in recruitment. By utilizing diverse channels and targeting techniques, the distributor was able to not only meet their hiring needs but also build a strong foundation for ongoing talent acquisition.
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions. For more information, email support@vicimediainc.com.
