Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
Breaking into the competitive powersports market is no small feat, especially at a major North American trade show filled with industry heavyweights. But when a new powersports company introduced their line of ATVs and bikes at a recent event, they set themselves apart with a high-impact digital strategy that drove impressive brand awareness and delivered measurable results
To maximize brand exposure and capture high-value leads, we implemented a Mobile Conquesting strategy tailored to the trade show environment. Using our hyper-targeted mobile exchanges, we targeted both potential dealers and in-market consumers attending the show. By geo-fencing the event venues and nearby hotels within a one-mile radius, we collected mobile IDs and served eye-catching digital ads during and after the event. This strategic use of geo-fencing and geo-retargeting allowed the brand to stay top-of-mind with attendees even after they left the trade show
The results of this campaign underscored the power of precise mobile targeting in a competitive space
By capturing and engaging a high-value audience, this campaign made a strong statement for the company’s entry into the powersports industry. This is truly a powerful result for powersports
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions. For more information, email support@vicimediainc.com.
