No more tickets left thanks to Facebook Event Response Ads!

A local museum recently set out to achieve two main goals: raise awareness for their city-wide event and sell out all available tickets. Targeting adults 21+ with interests in action games, adventure travel, and tourism, they aimed to draw a crowd from within a 40-mile radius around the city. With the right digital strategy, they were able to not only build awareness but also provide a seamless experience for users to RSVP and buy tickets in one placeThe Strategy: Reaching the Perfect Audience Through Facebook Premium and Event Response AdsTo maximize awareness and drive attendance, we deployed a Facebook Premium and Event Response strategydesigned to appeal to this active, adventure-oriented audience. The Facebook Premium ads leveraged a targeted mix of travel, history, and adventure categories, ensuring they reached highly engaged users who matched the ideal event demographicTo simplify the ticket-buying experience and maximize conversion, we used Facebook Event Response ads, which allow users to see all relevant event details in one place. With just a click, users could learn about the event’s location, time, and features—and RSVP or buy tickets directly from the ad. This approach eliminated the need for users to navigate multiple websites to find information, making the decision to attend seamless and straightforward

Results: A Massive Success in Awareness and Attendance

The results from this campaign were astounding

• 173 event responses within the three-week campaign period
• 16,584 post engagements: including 41 comments, 266 reactions, and 45 shares
• A click-through rate (CTR) of 7.44%—a remarkable 106 times the national average of 0.07%!

Best of all, the event achieved its primary goal: it sold out completely! Interest was so strong that people were turned away at the door due to overwhelming demand. The campaign’s success demonstrates that combining Facebook Premium with Facebook Event ads is an ideal approach for boosting awareness and attendance for eventsIf your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions. For more information, email support@vicimediainc.com.