Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
A local college, renowned for its high standards and as one of the first accredited nursing schools in the nation, was facing a challenge: they needed to boost enrollment in their nursing programs. To achieve this goal, they turned to a strategic digital marketing campaign designed to engage prospective students effectively
The college aimed its efforts at a specific audience—high school students aged 16 and older, their parents, and college transfer students interested in pursuing nursing. To reach these groups, we implemented a comprehensive digital marketing strategy that included
To ensure the campaign reached the right audience, we used a variety of targeting strategies, including Keyword Targeting, Behavioral Targeting, Artificial Intelligence, and website Retargeting
The results of this digital campaign were impressive. Over the course of three months, the campaign delivered more than 700,000 impressions, achieving a click-through rate (CTR) of 1.76%—an astounding 25 times the national average. Additional metrics included
Most importantly, the college reported a 15% overall increase in enrollment. Notably, their RN-BSN program, which is 100% online, saw a remarkable 59% increase in enrollment, while their MSN program, also fully online, experienced a 57% increase
Impressed by these results, the college has continued its advertising efforts throughout the year using the same successful digital strategies, recently adding Mobile Conquesting to their mix
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions. For more information, email support@vicimediainc.com.
