Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
awareness and promote their membership benefits. Recognizing that their current member base was aging, they wanted a strategic marketing approach that would effectively engage younger banking consumers and showcase their diverse services
To capture attention and communicate the benefits of credit union membership, we crafted a multi-channel digital strategy. The campaign highlighted services such as checking and savings accounts, credit builder programs, mortgage loans, and personal loans. To deliver these messages effectively, we created dynamic video and audio ads targeting platforms frequented by younger audiences
Our strategy included
This digital campaign ran from April 1 to August 31 and successfully delivered over 1 million video, OTT, and online audio ads to the target audience. Using audience segmentation, we were able to connect with consumers interested in financial services across various platforms
Key outcomes included
By effectively reaching and engaging a younger demographic, the credit union achieved its goals of increased brand awareness, site traffic, and new membership growth
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions. For more information, email support@vicimediainc.com.
