Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
# Elevating Customer Engagement: A Garage Door Company's Digital Success StoryIn the competitive world of garage door sales and repair, our client—a company servicing both residential and commercial needs—sought to boost customer engagement and drive sales. With multiple branch offices in their region, the goal was clear: increase service requests and attract more customers.### The ChallengeTo stand out in a crowded market, the client needed a comprehensive digital marketing strategy that effectively reached potential customers while addressing their immediate needs, such as emergency repairs.### The StrategyWe implemented a multi-faceted campaign designed to engage various target audiences:1. **Dynamic PPC Campaign**: Tailored ads were created based on user search behavior, emphasizing the company’s emergency garage door repair services. This approach ensured that those in urgent need were immediately directed to the right solutions.2. **Facebook Advertising**: We divided the campaign into two distinct audiences: residential homeowners and commercial business owners. Each segment received customized ads that promoted brand awareness and showcased the benefits of their products and services, keeping the company top of mind.3. **Social Mirror Campaign**: Utilizing a blend of AI, Behavioral Targeting, Keyword Targeting, and Retargeting, we reached homeowners and individuals seeking garage door services. This comprehensive targeting strategy increased visibility and engagement with the right audiences.4. **Live Chat Feature**: To enhance customer service and streamline communication, we integrated a live chat feature on the client’s website. This allowed potential customers to quickly connect and ask questions, driving engagement in real time.### The ResultsSince the launch of their digital campaign two years ago, the client has seen impressive results:- The **PPC campaign** generated over **2,900 clicks** to their website.- The **Facebook campaign** achieved a strong **0.72% CTR** with over **4,000 conversions**.- The **Social Mirror campaign** boasted a CTR of **0.30%**, nearly **four times the national average**.- The **live chat** feature facilitated over **1,300 chats**, generating **390 leads**.### ConclusionThis success story highlights the effectiveness of a diverse digital marketing strategy in driving engagement and boosting sales in the garage door industry. By utilizing targeted campaigns and enhancing customer interaction, our client not only increased visibility but also built stronger connections with their audience.If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions. For more information, email support@vicimediainc.com.
.png)
