Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
As the holiday season approached, a local online retailer specializing in unique, original products faced the challenge of expanding their footprint. With a focus on promoting gift baskets and distinctive items, they aimed to enhance both local and online sales during this crucial shopping period—and beyond.
The retailer wanted to increase awareness of their offerings and attract both existing and new customers. They needed a strategic approach that would not only drive holiday sales but also lay the groundwork for ongoing engagement and growth.
To achieve their goals, we implemented a multi-faceted digital marketing campaign that included:
By honing in on these specific interests, we positioned the retailer’s products in front of potential buyers who were already inclined to shop for gifts.
The impact of the campaign was significant, and the client was thrilled with the results:
The campaign achieved a Click-Through Rate (CTR) of 0.13%, nearly double the national average, with an engagement rate of 0.15%. View-through conversions also played a significant role in driving online sales.
This success story showcases the effectiveness of targeted digital marketing in boosting holiday sales and engaging customers. By leveraging customer data and advanced targeting strategies, the retailer not only saw remarkable sales growth but also positioned themselves for future success.
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions. For more information, email support@vicimediainc.com.
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