Laying the Foundation for Success for a Local Home Improvement Company with Digital Marketing

Published on
October 30, 2024
Contributors
Vici Team

Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.

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Transforming Spaces: A Window Treatment Company’s Successful Digital Campaign

In a competitive market, a window treatment company with multiple locations sought to connect with middle to upper-class homeowners looking to elevate their living spaces. Whether customers were sprucing up their existing homes, remodeling, or building new ones, the goal was to showcase the beauty and functionality of their products.

The Challenge

The company needed a targeted approach to reach potential customers during various stages of their buying journey, from consideration to decision-making.

The Strategy

To achieve this, we implemented a robust digital campaign that combined Native Ads and Google Pay-Per-Click (PPC) Ads:

  1. Native Ads: Utilizing Behavioral Targeting, Artificial Intelligence, and Keyword Targeting, we strategically placed ads on home improvement websites and apps. This ensured that homeowners in the consideration phase encountered visually appealing ads that highlighted the benefits of window treatments.
  2. Retargeting and PPC: By retargeting users who had previously engaged with the brand, we reached consumers further down the sales funnel. PPC ads featured Google Image Extensions, showcasing stunning visuals of the window treatments. This not only enhanced engagement but also effectively complemented the text ads, drawing in potential customers.

The Results

In less than three months, the campaign achieved remarkable results:

  • A click-through rate (CTR) of 3.85%, far exceeding industry averages.
  • Over 200 click conversions, with more than 130 directed to a specific product page, reflecting targeted traffic efforts.
  • The introduction of Google Image Extensions yielded 27 additional conversions in the first month alone.

The combination of Native Ads and PPC created a powerful digital presence, leaving the business “very happy with the progress they are seeing.”

Conclusion

This success story underscores the impact of a well-executed digital marketing strategy in the home improvement sector. By leveraging targeted advertising and visually compelling content, the window treatment company effectively reached its audience and drove conversions.

If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions. For more information, email support@vicimediainc.com.

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