Laying the Foundation for Success for a Local Home Improvement Company with Digital Marketing

Published on
October 30, 2024
Contributors
Vici Team

Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.

Subscribe to our newsletter
Read about our privacy policy.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Transforming Spaces: A Window Treatment Company’s Successful Digital Campaign

In a competitive market, a window treatment company with multiple locations sought to connect with middle to upper-class homeowners looking to elevate their living spaces. Whether customers were sprucing up their existing homes, remodeling, or building new ones, the goal was to showcase the beauty and functionality of their products.

The Challenge

The company needed a targeted approach to reach potential customers during various stages of their buying journey, from consideration to decision-making.

The Strategy

To achieve this, we implemented a robust digital campaign that combined Native Ads and Google Pay-Per-Click (PPC) Ads:

  1. Native Ads: Utilizing Behavioral Targeting, Artificial Intelligence, and Keyword Targeting, we strategically placed ads on home improvement websites and apps. This ensured that homeowners in the consideration phase encountered visually appealing ads that highlighted the benefits of window treatments.
  2. Retargeting and PPC: By retargeting users who had previously engaged with the brand, we reached consumers further down the sales funnel. PPC ads featured Google Image Extensions, showcasing stunning visuals of the window treatments. This not only enhanced engagement but also effectively complemented the text ads, drawing in potential customers.

The Results

In less than three months, the campaign achieved remarkable results:

  • A click-through rate (CTR) of 3.85%, far exceeding industry averages.
  • Over 200 click conversions, with more than 130 directed to a specific product page, reflecting targeted traffic efforts.
  • The introduction of Google Image Extensions yielded 27 additional conversions in the first month alone.

The combination of Native Ads and PPC created a powerful digital presence, leaving the business “very happy with the progress they are seeing.”

Conclusion

This success story underscores the impact of a well-executed digital marketing strategy in the home improvement sector. By leveraging targeted advertising and visually compelling content, the window treatment company effectively reached its audience and drove conversions.

If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions. For more information, email support@vicimediainc.com.

Related Posts

Tips, guides, industry best practices, and news.
Category Link
SEO, AI, and GEO: Why Local Businesses Don’t Need to Fear AI (and What Actually Matters Right Now)
Businesses that focus on strong SEO fundamentals aren’t being replaced by AI, they’re being reinforced by it, today and as search continues to evolve.
Allison Gibson
February 13, 2026
Category Link
Website Visitor ID: Turning Anonymous Traffic Into Actionable Marketing Intelligence
Website Visitor ID helps businesses stop guessing, stop wasting opportunity, and start turning anonymous website visits into actionable marketing intelligence.
Greg Swiszcz
February 9, 2026
Category Link
Digital Campaign Struck a Chord! Meta and Social Mirror Campaigns Took Home Tickets Sales.
“We saw an increase in ticket sales and loved that we were able to use first party data.”
Vici Team
February 3, 2026