Community College Sees Spike in Fall Enrollment

A local community college aimed to increase applications for its early childhood education program, specifically targeting both traditional and non-traditional college students. Following a stagnant enrollment trend from previous fall terms, they sought an innovative marketing strategy to engage prospective students

Strategy: Targeted Digital Campaigns to Reach Young Learners

To effectively reach their audience, the college implemented a robust digital marketing campaign. By leveraging a combination of Social Mirror Ads, Online Audio, and OTT & Video Pre-roll, they created a multi-faceted approach designed to resonate with young adults considering careers in early childhood education

Key elements of the strategy included

• Behavioral and AI Targeting: These techniques allowed for precise targeting based on user behavior and interests, ensuring the ads reached individuals genuinely interested in education.
• Website Retargeting: This tactic helped re-engage visitors who had previously shown interest in the program, keeping the college top-of-mind.
• Compelling Messaging: The campaign centered around a clear and engaging message, “This is the Program for You!” featuring imagery of young adults and children to create a relatable connection.

Results: Impressive Engagement and Enrollment Increases

Over the course of three months, the campaign achieved remarkable results

• Impressions: The ads served over 500,000 impressions, ensuring widespread visibility.
• Click-Through Rate (CTR): The campaign achieved a CTR of 0.37%, nearly six times the national average, demonstrating effective engagement.
• Engagement Rate: An impressive 1.74% engagement rate highlighted the campaign's ability to connect with its target audience.
• Conversions: The effort resulted in 308 click conversions and 6,848 view-throughs, translating into meaningful interest in the program.

The college experienced a significant increase in enrollment, with growth ranging from 10% to 300% across different areas of the program. Such a positive outcome inspired the client to continue utilizing these digital strategies throughout the year

If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions. For more information, email support@vicimediainc.com.