Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
A local community college aimed to increase applications for its early childhood education program, specifically targeting both traditional and non-traditional college students. Following a stagnant enrollment trend from previous fall terms, they sought an innovative marketing strategy to engage prospective students
To effectively reach their audience, the college implemented a robust digital marketing campaign. By leveraging a combination of Social Mirror Ads, Online Audio, and OTT & Video Pre-roll, they created a multi-faceted approach designed to resonate with young adults considering careers in early childhood education
Key elements of the strategy included
Over the course of three months, the campaign achieved remarkable results
The college experienced a significant increase in enrollment, with growth ranging from 10% to 300% across different areas of the program. Such a positive outcome inspired the client to continue utilizing these digital strategies throughout the year
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions. For more information, email support@vicimediainc.com.
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