Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
A local Harley-Davidson dealership had been seeing flat growth for five consecutive quarters, despite strong customer loyalty and an impressive showroom experience. With franchise restrictions limiting their geographic reach, they believed they had saturated their market and faced an uphill battle to drive new business. However, by introducing Mobile Conquesting to their mix of radio, direct mail, and social media advertising, this dealership achieved impressive results and doubled their return on ad spend
Our strategy focused on increasing showroom traffic, as even a slight rise in new visitors each month would positively impact sales. With Mobile Conquesting, we could measure in-store visits, which made it an ideal complement to their existing campaigns. Our media planners identified nearly 300,000 impressions per month within their target audience, dispelling the dealership's concern of market saturation and uncovering significant new growth potential
To drive foot traffic, we highlighted the dealership’s exclusive Warranty Forever program—an offer not available from competing Harley-Davidson dealers. Using Geo-Fencing, we targeted customers near competitor locations with ads showcasing this unique program. We also tailored our targeting to reach sports enthusiasts, NASCAR fans, and veterans to boost engagement and direct potential customers to their showroom
Within the first month of launching Mobile Conquesting, the results were undeniable
With a total click-through rate of 0.36%, five times the national average, the campaign proved that the dealership’s audience was far from saturated. By the end of the first month, sales were up 15%, solely attributed to the addition of Mobile Conquesting
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions. For more information, email support@vicimediainc.com.
