Empowering Futures: A Success Story in Legal Marketing

In today’s fast-paced world, individuals often seek guidance on protecting their futures and the well-being of their loved ones. A local law firm recognized this need and aimed to reach a diverse audience, from heads of large families to business owners and individuals at various life stages.

The Challenge

The law firm wanted to spread the word about their services, offering meaningful and practical advice tailored to the unique needs of their clients. Their goal was to connect with potential clients, whether they were just starting their careers, considering retirement, or managing the complexities of caregiving for aging parents.

The Strategy

To tackle this challenge, we initiated a comprehensive digital campaign that began with Native Advertising. This approach utilized:

• Behavioral Targeting to reach specific demographics, particularly Baby Boomers planning for retirement and adult children of seniors with chronic illnesses.
• Keyword Targeting to ensure visibility among those actively searching for relevant legal services.
• Retargeting to re-engage visitors who had previously interacted with the firm.

After nine months of successful Native ads, we enhanced the campaign by integrating Mobile Conquesting. This allowed us to geo-fence and retarget individuals near local senior living facilities, ensuring our messaging reached those in close proximity who might need legal assistance.

Most recently, we added a Cross-Platform strategy with Social Mirror Ads, further broadening the law firm’s reach across various devices and platforms.

The Results

Launched in 2020, this campaign has been renewed multiple times due to its success. Here are some impressive results:

• The campaign has generated over 15,342,530 impressions, significantly increasing the firm’s visibility in the community.
• With a click-through rate that is 8 times higher than the national average, the ads resonated well with the target audience.
• The firm achieved 475 conversions, with the "Request a Consultation" page being among the most visited.

Conclusion

This success story illustrates the power of a well-crafted digital marketing strategy in the legal sector. By understanding their audience and utilizing diverse targeting methods, the law firm effectively positioned itself as a trusted resource for those seeking guidance on safeguarding their futures.

If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions. For more information, email support@vicimediainc.com.