A small, rural community college spanning three counties faced a common challenge: how to effectively boost enrollment for the upcoming fall semester. Their target audience included high school students, college-age individuals, those recently unemployed, and adults looking to return to education. With such diverse demographics, they needed a dynamic marketing strategy to reach and engage potential students effectively
To achieve their enrollment goals, we designed a robust digital marketing campaign featuring a mix of Native Ads, Social Mirror™ Ads, and Online Audio. Each component was carefully crafted to resonate with the college's target audience
What began as a three-month campaign evolved into an impressive eight-month initiative, showcasing the campaign's effectiveness and demand. The results were staggering
Due to the campaign's success in boosting enrollment, the college decided to expand its marketing efforts to include another campaign focusing on their residence halls, further enhancing their appeal to prospective students
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions. For more information, email support@vicimediainc.com.