Rural Community College Fills Enrollment with Variety of Digital Ads

Published on
October 30, 2024
Contributors
Vici Team

Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.

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A small, rural community college spanning three counties faced a common challenge: how to effectively boost enrollment for the upcoming fall semester. Their target audience included high school students, college-age individuals, those recently unemployed, and adults looking to return to education. With such diverse demographics, they needed a dynamic marketing strategy to reach and engage potential students effectively

Strategy: A Comprehensive Multi-Product Digital Campaign

To achieve their enrollment goals, we designed a robust digital marketing campaign featuring a mix of Native Ads, Social Mirror™ Ads, and Online Audio. Each component was carefully crafted to resonate with the college's target audience

  • Native Ads: We employed a full spectrum of strategies, including Behavioral Targeting, Artificial Intelligence, Retargeting, and Keyword Targeting, to ensure the ads reached individuals based on their interests and online behaviors.
  • Social Mirror™ Ads: By mirroring popular posts from platforms like Facebook, Instagram, and LinkedIn, we enhanced brand visibility and engagement. This strategy also incorporated Behavioral Targeting, Keyword Targeting, and Retargeting to maximize outreach.
  • Online Audio: To capture the attention of potential students during their daily routines, we utilized Behavioral Targeting and Artificial Intelligence to serve ads that informed and inspired.

Results: From 3 Months to 8 Months of Success

What began as a three-month campaign evolved into an impressive eight-month initiative, showcasing the campaign's effectiveness and demand. The results were staggering

  • Click Conversions: Over 5,000 click conversions demonstrated strong interest in the college's offerings.
  • View-Through Conversions: The campaign generated 4,720 view-through conversions, indicating high engagement levels even from those who didn’t click immediately.
  • Click-Through Rate (CTR): The campaign achieved a remarkable 0.84% CTR, an impressive 12 times higher than the national average.

Due to the campaign's success in boosting enrollment, the college decided to expand its marketing efforts to include another campaign focusing on their residence halls, further enhancing their appeal to prospective students

If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions. For more information, email support@vicimediainc.com.

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