Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
In the heart of the Southeast, a Health Service and Rehabilitation Center specializing in both inpatient and outpatient care sought to enhance engagement through digital marketing. Their mission? To reach individuals struggling with addiction and those seeking help for loved ones, ultimately guiding them towards effective treatment and long-term recovery.
With a commitment to providing the best possible care, the rehabilitation center needed a strategy that would not only elevate inquiries but also improve patient admissions. The challenge was to connect with a diverse audience—those ready for change and those looking for support for others.
To address these needs, we designed a comprehensive marketing campaign focused on increasing engagement and conversions. Our approach included:
Each ad directed users to a dedicated landing page on the website featuring clear conversion points, such as a Click-to-Call phone number or a user-friendly form.
A standout feature was the installation of Live Chat on the website. This tool allowed potential patients to receive information quickly and seamlessly. Users could connect directly with the facility through the chat or leave their information via text for a prompt follow-up from an associate. Live Chat not only provided convenience and choice for users but also enabled the rehabilitation center to gather valuable data to drive leads and conversions.
The impact of the new strategy was remarkable. Since implementing Live Chat, the center tracked over 2,000 leads and conversions. Previously, their old Live Chat software averaged just one chat per day. With our solution, they now receive approximately 1,000 chats per month—a clear indicator that users are eager to engage and obtain information immediately.
Moreover, the Lead to Chat ratio stands at an impressive 45%, suggesting that nearly half of those classified as leads are converting into patients. This significant increase highlights the value of conversational engagement over traditional website visits. As the client noted, it’s increasingly vital for brands to communicate with customers rather than merely broadcasting information.
This success story underscores the transformative power of a robust digital marketing strategy combined with innovative tools like Live Chat. By prioritizing engagement and responsiveness, the Health Service and Rehabilitation Center has not only increased inquiries but also significantly improved patient admissions, all while providing crucial support to those in need.
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions. For more information, email support@vicimediainc.com.
