Elevating Roofing Leads: A Family-Owned Business Enhances Engagement with Google Image Extensions

In the competitive world of roofing, standing out can be a challenge. A family-owned, top roofing business in our area aimed to boost their leads—specifically chat inquiries, call volume, form fills, and overall conversions. To achieve this, they decided to test a new solution: Google Image Extensions.

The Challenge

With a strong foundation in SEO, Native advertising, and Pay-Per-Click (PPC) campaigns, the client wanted to take their existing strategy to the next level. They needed a way to capture more attention and increase engagement with potential customers searching for both residential and commercial roofing solutions.

The Strategy

Targeting their city and a 50-mile radius, we implemented a Google PPC campaign aimed at reaching homeowners and key decision-makers in commercial properties, such as administrators and property managers. The strategy involved:

• PPC Campaign: We continued to leverage the success of their existing digital marketing efforts, including SEO and Native ads.
• Beta Testing Google Image Extensions: We introduced compelling visuals alongside traditional text ads. By rotating three unique images as extensions, we aimed to enhance the message of the ads and occupy more real estate in search results. This approach not only added visual appeal but also aimed to improve click-through rates.

The Results

The introduction of Google Image Extensions had a significant impact:

• The campaign achieved an impressive 3.90% CTR, with 148 clicks to the website in the very first month.
• Out of those clicks, 19 resulted in Live Chat or Request an Estimate conversions—an outstanding click-to-conversion rate of 12.8%, more than double the industry average of 5%.
• By being one of the first to market with these enhanced ads, the client effectively differentiated themselves from competitors and maximized their advertising efforts.

Conclusion

This success story demonstrates the power of innovative digital marketing strategies in driving engagement and conversions. By integrating Google Image Extensions into their existing campaign, our client not only captured more leads but also enhanced their overall brand presence.

If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions. For more information, email support@vicimediainc.com.