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Vici Blog

The latest industry news, technologies and resources.
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This Digital Campaign Brew Us Away… Social Mirror Campaign Delivered Beau-Tea-Ful Results!
A local grocery store chain was looking to drive sales for a brand specializing in organic coffees, chocolates, teas, nuts and dried mangoes.
Vici Team
September 10, 2025
At Vici, There’s an Expert for That!
The Vici Specialists are indeed an impressive bunch. Not only because of their individual or collective wealth of knowledge but especially their passion to continuously deliver outstanding service in all aspects of their roles and above and beyond.
Dan Charon
September 10, 2025
SEO, AI, and the Search Shake-Up: How Vici Is Staying Ahead
At Vici, we’re blending both - optimizing not just for algorithms, but for AI models like ChatGPT and Google’s SGE (Search Generative Experience)
Allison Gibson
September 4, 2025
Haunted House Receives Scary-Good Sales
The client has seen many new faces and their favorite return visitors successfully due to five years of consistent & impactful targeted digital advertising campaigns.
Vici Team
August 20, 2025
Managing Client Expectations Without Losing Your Mind (Or the Sale)
Even the smartest campaign can underwhelm someone if expectations aren’t set from the start.
Tracey Geary
August 19, 2025
Connected TV (CTV) + Social Mirror = Your Multiscreen Power Play
With short-form video and CTV ads rated most “effective” across the board, it’s clear where the smart money’s going.
Katie Pray
August 13, 2025
An independently owned pest control franchise in Central Washington sees strong ROI with digital ads
This strategy delivered results and complimented their in-house placement of Google Ads where they reported higher conversions and a lower cost per click, as we reached their audience higher in the funnel.
Vici Team
August 12, 2025
Facebook and Display Campaigns Doll-ivered Tour-ific Ticket Sales!
“We are excited that the tour has received amazing results, and our clients are aesthetic with the ticket sales we deliver.”
Vici Team
August 4, 2025
How to Effectively and Confidently Explain Monthly Marketing Reports to Your Clients
The biggest mistake marketers make is emailing the monthly report and considering the job done. A static PDF or dashboard link without explanation leaves clients to interpret results on their own
Jennaya Sullivan
July 30, 2025
The Dream Team called Vici Trainers
This is a group that cares deeply, listens carefully, and can help you win consistently!
Dan Charon
July 23, 2025
Scroll-Stopping Wine, Cart-Filling Results
By blending cultural moments with precise audience targeting and engaging ad formats, the brand crafted a campaign that wasn’t just buzz worthy, it was measurable.
Vici Team
July 21, 2025
Prospecting For Digital Dollars: A Smarter Way to Find and Win Clients
Not all businesses are created equal when it comes to digital spend. You don’t need to guess who’s worth your time we already know the industries leading the charge in digital dollars.
Greg Swiszcz
July 16, 2025
Class Dismissed, The Digital Campaign Mastered It!
A local college was looking to enroll new students for the 2023-2024 school year. The campaign highlighted the college’s Artificial Intelligence and Data Science master degree programs.
Vici Team
June 30, 2025
YouTube+: The Branding and Awareness Machine
In today’s digital landscape, attention is everything and YouTube is where that attention lives. With billions of users, laser-sharp targeting, flexible budgets, and measurable performance, advertising on YouTube isn’t just a trend it’s a strategic advantage.
Dan Charon
June 25, 2025
From Pitch to Performance: Selling Smarter with Digital Media
The best digital salespeople aren’t just selling—they’re guiding. With the right materials, mindset and momentum, your pitch becomes a performance your client won’t forget.
Tracey Geary
June 10, 2025
Are You Missing Out on the Marketing Power of the Theatre of the Mind? Online Audio!
Online Audio is a great tool to enhance a digital campaign and falls within the branding and awareness part of the sales funnel. Audio reaches consumers while they're engaging in other things like commuting, working out, or cooking...
Katie Pray
June 3, 2025
Medical Clinic Enhances Campaign with Website Visitor ID
A niche medical clinic adds more strategies to their campaign to activate researchers using Website Visitor ID
Vici Team
May 30, 2025
Meet Website Visitor ID: The Game-Changer in Deanonymizing Your Website Traffic
Website Visitor ID is like giving your website x-ray vision. With one simple pixel placed on your site, we can identify 20–50% of your visitors and give you the details to help you take action.
Allison Gibson
May 28, 2025
Local Community College activated students with Mobile Conquesting
A community college returned over 5% of their "stopped out" students using Mobile Conquesting
Vici Team
May 21, 2025
You Sold It, Now What? A Post-Sale Playbook for Digital Advertising Success
You closed the deal—congratulations! But you’re not done. Now comes the real work: delivering results that match your client’s expectations
Jennaya Sullivan
May 8, 2025
Local Quick Service Restaurant Celebrates Grand Opening
When it comes to launching a new location, timing and targeting are everything—especially in the fast-paced world of Quick Service Restaurants (QSRs). One franchise group recently teamed up with Vici Media to build buzz around their Grand Opening, and the results were nothing short of mouthwatering
Vici Team
May 1, 2025
Mobile Conquesting: The Smarter Way to Reach Your Audience on the Go
Let’s be honest: our phones go everywhere with us. From the office to the couch, the grocery store to the bathroom (yes, really), mobile devices are an extension of ourselves—and our behavior proves it
Greg Swiszcz
April 30, 2025
Think B2B Companies Don’t Need Digital Advertising—Or Do They?
B2B companies often overlook digital advertising, yet building brand awareness is crucial since most buyers aren't ready to purchase immediately and need multiple interactions before making a decision. Tools like the B2B Buyer’s Scan offer data-driven insights that help tailor marketing and sales strategies to effectively reach and convert business decision-makers
Katie Pray
April 16, 2025
Facebook campaign led to an Egg-cellent turnout for the Easter Extravaganza event!
When a local winery wanted to drive attendance for their annual Easter event, they knew they needed to reach the right audience—families with young children looking for festive activities. Their event featured classic Easter fun like a visit with the Easter Bunny and a unique twist on the traditional egg hunt: a wine cork hunt! To spread the word and get families excited, they turned to a digital advertising strategy that delivered outstanding results
Vici Team
April 1, 2025