Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
Background:
A wildly popular lifestyle wine brand, known for its bold personality and millennial-friendly aesthetic, aimed to boost in-store sales and brand awareness at 650 key retail locations ahead of Memorial Day and the summer season.
Strategy:
To achieve this, the brand launched a highly targeted, short-term digital campaign focused on reaching female consumers aged 25–54 who enjoy rosé wine and similar beverages. Their goals were to drive awareness, spark engagement, and ultimately increase foot traffic nationwide.
To connect with this millennial wine sipping audience in a fun and culturally relevant way, Social Mirror ads were deployed as part of a Memorial Day push. Using existing Instagram Reels, the campaign featured creative aligned with timely trends, well-known branding and beautifully concepted videos.
By blending cultural moments with precise audience targeting and engaging ad formats, the brand crafted a campaign that wasn’t just buzz worthy, it was measurable. The results prove that when digital mirrors real-life moments (and real cravings), it pours results.
Results:
The campaign delivered over 837,000 impressions, nearly 6,000 clicks, and an estimated 2,416 in-store visits (based on 604 verified visits). Mobile devices accounted for more than half of all impressions and achieved a 0.85% CTR—12.14x the national average.
Cheers to that!
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