Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
Background:
A stand-up comedian was looking to promote ticket sales for an upcoming tour. These comedy shows include the comedian’s political outlook as inspiration and ventriloquism dummies to poke fun at current events, political topics, and figures.
Strategy:
The client wanted to reach fans of conservative comedy and bring in a lot of doll-ars towards ticket sales. To make that happen, we ran a combination of Facebook/Instagram Premium and Facebook Event Response campaigns. We reached this target audience by using categories such as Stand-up comedy, Sketch comedy, and Politics and social issues. We reached those interested in similar comedians with categories like Larry the Cable Guy, Jeff Foxworthy, Bill Engvall, and Ron White as well. The creative used video ads to reach the audience with a combination of tactics.
We also targeted this audience by running a Display campaign. We reached the political interests of this audience by using categories like Propensity - Politically Conservative, Ideology > Conservative, Very Conservative Beliefs, Very Conservative/Hard Republican, Political Viewing on TV – Conservative, Conservative News, Visit Foxnews.com in the Last 30 Days, Fox News Content Consumers, and FOX News Channel Viewers + Registered Republican. We also reached those interested in this type of comedy by using categories such as Stand-up Comedy, Stand-up Comedy Event Researchers, Comedy Standup - Heavy Viewers, and Standup Fans.
Results:
In one month, the client had a click through rate of 4.21% (over 60 times the national CTR average) – 129,032 impressions, and 5,432 clicks. There were 30,454 post engagements (actions such as clicks on CTA, clicks to profile, and site clicks), 462 post reactions (likes and emojis), 113 post shares, and 451 event responses. And best of all, the results made the client theater-nally grateful, “We are excited that the tour has received amazing results, and our clients are aesthetic with the ticket sales we deliver.”
