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The latest industry news, technologies and resources.
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Mobile Ads nearly TRIPLE online customer interactions
How a Local Bathtub Store Increased In-Store Traffic and Revenue with Mobile ConquestingIn the competitive world of home improvement, attracting customers to a local brick-and-mortar store can be challenging, especially when big-box competitors are just around the corner. A local bathtub store faced exactly this hurdle, seeking to increase in-store visits and revenue while tracking the effectiveness of their advertising strategy
Vici Team
November 12, 2024
Health & Fitness Campaign Success Story: Build Relationship, Gain Trust & Recommend New Strategies
A wellness membership center offering medical weight loss, regenerative therapy, physical therapy, and kids' health and fitness programs wanted to grow attendance for its summer youth programs. With activities ranging from sports camps and swim lessons to birthday parties and summer pre-school, they needed to reach parents and raise brand awareness across the region
Vici Team
November 11, 2024
Home Furnishings Store sees a spike in visits from OTT with Visit Tracking
When a home furnishings chain with two locations wanted to build on their successful digital advertising campaign, they turned to Vici Media for advanced targeting and tracking. Already seeing results from Amazon Video Targeting and Mobile Conquesting, the retailer wanted a deeper understanding of how their ads translated into in-store visits
Vici Team
November 11, 2024
Heating & Cooling & Plumbing, Oh Digital!
When a local HVAC and plumbing company wanted to reach homeowners looking for reliable heating and plumbing services, they turned to Vici Media to develop a strategic digital marketing plan. With the goal of increasing inquiries and scheduled appointments, our team implemented a multi-channel approach that brought high-value leads and measurable results
Vici Team
November 11, 2024
Orthopedic Surgeon: Branding & Awareness, Website Traffic, and New Patients
When an Orthopedic Surgeon and Sports Medicine Center faced growing competition in their local market, they knew it was time for a change. Shifting away from traditional TV advertising, which hadn’t shown the desired results, they partnered with Vici Media to create a comprehensive digital strategy aimed at increasing brand awareness and attracting new clients
Vici Team
November 11, 2024
Trucking Company Ramps up Recruiting with Digital
When a leading wholesale distributor of food and household products in New England needed to hire a steady stream of truck drivers and warehouse workers, they partnered with Vici Media to develop a strategic recruitment campaign. In an industry where employee turnover can be high, the company required a digital marketing solution that would consistently attract qualified candidates month after month
Vici Team
November 11, 2024
Sporting Goods and Outdoor Retailer Harnesses the Power of Connected TV to drive Sales and In-Store Traffic.
A large sporting goods retailer with five locations wanted to increase in-store foot traffic from local customers who loved the outdoors. By partnering with Vici Media, the retailer was able to engage its audience through targeted digital campaigns, resulting in a significant lift in-store visits
Vici Team
November 11, 2024
National Park Hikes Up Purchase of Parking Permits Through Digital Campaign
With visitor numbers exceeding those of Yosemite, Yellowstone, and the Grand Canyon combined, this National Park wanted to ensure smooth communication of a new regulation. As of March 1st, all visitors parking a vehicle for more than 15 minutes would be required to have a parking pass
Vici Team
November 11, 2024
Outdoor Equipment Retailer Campaign Success Story
Elevating Retail Marketing with Digital StrategiesFor many businesses, traditional marketing methods like TV, radio, and print are often seen as the primary drivers of awareness and sales. But as consumer behavior evolves, it's becoming clear that a robust digital strategy is just as crucial for local businesses looking to stay competitive and grow
Vici Team
November 7, 2024
Sporting Goods and Outdoor Retailer Harnesses the Power of Connected TV to drive Sales and In-Store Traffic.
How a Sporting Goods Retailer Saw Big Success with Targeted Digital CampaignsWhen a large sporting goods retailer with five locations decided to focus on attracting outdoor enthusiasts and active consumers in their local area, they partnered with Vici Media to craft a multi-channel digital strategy. Their goal was clear: increase in-store visits and overall engagement by connecting with an audience interested in the great outdoors
Vici Team
November 7, 2024
Minor League Baseball Team Hits it Out of the Park With Digital Campaign
Home Run Marketing: How Digital Strategies Boosted Attendance for a Local Minor League Baseball TeamFor many local sports teams, the key to a winning season goes beyond the field – it’s about filling seats and keeping fans engaged. When this minor league baseball team partnered with Vici Media for the second consecutive season, they were already batting high, thanks to last year’s digital marketing success
Vici Team
November 7, 2024
Professional Soccer Team Dominates Ticket Sales with Digital!
How a Pro Soccer Team Boosted Ticket Sales Through Digital StrategyFor a professional soccer team looking to fill the stands, the stakes were high to increase season ticket renewals and single-game ticket sales. Historically, the team's marketing efforts leaned on traditional media like TV and radio
Vici Team
November 7, 2024
Local destination marketing organization increases web traffic with social mirror campaign
How a Destination Marketing Organization Doubled Web Traffic with Vici’s Digital CampaignsIn today’s fast-paced world of digital marketing, the ability to capture attention and inspire action is key, especially when promoting a travel destination. Our latest client, a destination marketing organization, sought to increase brand visibility and attract more tourists to their scenic location
Vici Team
November 7, 2024
National Park Hikes Up Purchase of Parking Permits Through Digital Campaign
How Digital Marketing Helped a Major National Park Drive Awareness of New Parking Pass RequirementsIntroductionA major U.S
Vici Team
November 7, 2024
Local Visitors Bureau breaks attendance records to 4th of July Celebration utilizing Native Advertising!
Native Ad Strategy Helps City Break Attendance Records for 4th of July EventAs cities around the country work to attract tourists and drive economic growth, one client, a Visitors Bureau in the Midwest, has successfully transformed their holiday event marketing. After years of hosting Fourth of July celebrations without a significant increase in attendance, they decided to take a new approach
Vici Team
November 7, 2024
Native and Mobile Ads leads to an “immensely successful summer and fall campaign”
How a Local Visitor’s Bureau Revitalized Their Digital Strategy and Boosted EngagementWhen a local Visitor’s Bureau approached us, they had already tried multiple marketing solutions with both national and regional firms and were still not seeing the results they wanted. Frustrated, they even took their digital campaigns in-house, but the impact remained minimal
Vici Team
November 7, 2024
Digital Drives Visitors From All Over to See All There Is to Offer
Exploring the Unseen: How One County Tourism Board Increased Brand Awareness and Engaged New VisitorsIn the competitive landscape of tourism, standing out is essential, especially when attracting visitors to lesser-known destinations. That’s exactly what one county tourism board set out to do
Vici Team
November 7, 2024
Midwest Ski Resort sees huge “Lift” in activity with Digital Campaign!
How a Regional Ski Resort Boosted Bookings with Precision Digital MarketingFor many businesses, effective digital marketing means balancing broad reach with targeted engagement—and for niche seasonal industries, this is particularly crucial. One such business, a popular regional ski resort, needed to reach potential customers in eight markets across four states
Vici Team
November 7, 2024
Local Visitors Bureau increases attendance to local sports games through our “BARK” campaign!
Score a Home Run with BARK: How a Strategic Digital Campaign Boosted Ticket Sales for a Local Sports TeamIn today’s competitive landscape, connecting with the right audience through effective, high-impact digital marketing strategies is crucial. When a Visitors Bureau, a regular promoter of local sporting events, approached us with the goal of driving ticket sales for their city’s baseball team, we knew we needed a smart, results-driven approach
Vici Team
November 7, 2024
Applebee’s conquers healthy lunch promotion with Mobile Conquesting Campaign!
When Applebee’s wanted to promote their new under 600 calorie lunch combos, they turned to Vici Media to create a digital marketing campaign that would resonate with health-conscious diners. The goal? To raise awareness about these new, healthier menu options and drive traffic to their locations
Vici Team
November 6, 2024
Mobile Conquesting sold out Domino’s Pizza
When Domino's opened a new store in a fresh market, the goal was clear: generate buzz and drive foot traffic to the new location. With the aim of targeting pizza lovers and foodies in the area, they turned to Vici Media to create a high-impact campaign that would bring attention to the grand opening and encourage customers to place orders for some piping hot, freshly baked pizza
Vici Team
November 6, 2024
Local Restaurant Turns The Tables With Facebook News Feed Ads
In a bustling southwestern city filled with lunch options, a local neighborhood restaurant wanted to stand out and reach business professionals in need of a quick, healthy meal. Located in an area saturated with restaurants targeting office workers, the restaurant faced tough competition
Vici Team
November 6, 2024
Mobile Conquesting campaign creates delicious results for this upscale restaurant!
When an upscale Italian restaurant and wine bar in a northern mid-sized city wanted to drive more dinner traffic and promote its unique offerings, they turned to Vici Media for a highly targeted digital solution. With a reputation for quality and an exceptional wine selection, the restaurant needed a strategy that would reach the right audience and drive more reservations
Vici Team
November 6, 2024
McDonald’s conquers the World Cup with Mobile Conquesting Campaign!
When a franchise group of McDonald's wanted to promote an exciting contest—giving customers the chance to win a trip to the World Cup Finals in Brazil—they knew they needed a highly targeted approach to reach the right audience. With so much competition in the Quick Service Restaurant (QSR) space, how could they cut through the noise and drive real engagement?Strategy: A Mobile Conquesting Campaign That Hits the MarkTo maximize reach and engagement, we turned to our Mobile Conquesting strategy, a powerful tool that leverages hyper-targeted mobile exchanges to deliver personalized ads directly to potential customers
Vici Team
November 6, 2024