Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
How a Sporting Goods Retailer Saw Big Success with Targeted Digital Campaigns
When a large sporting goods retailer with five locations decided to focus on attracting outdoor enthusiasts and active consumers in their local area, they partnered with Vici Media to craft a multi-channel digital strategy. Their goal was clear: increase in-store visits and overall engagement by connecting with an audience interested in the great outdoors
Starting Strong: Facebook-Instagram and Mobile Conquesting
The retailer’s initial campaign used a combination of Facebook-Instagram and Mobile Conquesting ads. With targeted strategies like Behavioral Targeting, Category Targeting, and Retargeting, they reached an audience actively engaged in outdoor activities and sports. This included adults aged 18+, parents of young children, preteens, and teenagers, as well as outdoor enthusiasts, online shoppers, and those interested in camping, fishing, and hunting
By carefully identifying and targeting this audience, Vici Media created a campaign tailored to drive traffic to the retailer’s physical stores and get results that aligned with the client’s goals
Adding OTT Advertising with Visit Tracking
To build on this momentum, the retailer expanded their strategy by incorporating OTT (Over-the-Top) video advertising with Visit Tracking. This innovative approach allowed us to monitor how many people saw their ad on a connected TV and then visited one of their five store locations. Unlike traditional cable or broadcast TV ads, OTT campaigns are delivered entirely over the Internet and reach viewers directly on connected TV devices
Our OTT inventory is served 100% on connected TVs, making it an ideal channel to capture the attention of highly targeted audiences. We used a third-party insights provider, Numerator, to verify in-store visits, ensuring that tracking was accurate and results were actionable
Alongside OTT, the campaign continued to leverage Behavioral Targeting, as well as advanced Geo-Fencing and Geo-Retargeting, to reach key audiences near competitor stores and other relevant locations
Outstanding Results with Verified ROI
The campaign achieved impressive results from the start. The initial Facebook-Instagram and Mobile Conquesting campaign delivered a strong click-through rate (CTR) of 0.53%. In just one month of running OTT with Visit Tracking, the campaign achieved 38 verified visits to the retailer’s five locations. Vici Media was able to connect OTT advertising directly to in-store visits, making it easy for the retailer to understand their ROI and the tangible value of their digital advertising investment
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions
For more information, email support@vicimediainc.com.
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