Social Mirror OTT led to wheely clean cars and unbelie-bubble QR code scans!a

A local car wash chain wanted to increase customer participation in their limited-time promotions, including discounts, giveaways, and fun contests. To make their campaigns stand out, they combined unique incentives like local concert tickets and creative contests such as "Carwash Karaoke," where customers submitted videos of themselves singing in the car for a chance to win.

Strategy: Targeting Local Car Owners with Engaging Contests and Incentives

To effectively reach their target audience—local car owners aged 25+—the car wash chain partnered with Vici Media to create a campaign that would drive both awareness and participation.We implemented a strategic blend of targeting and creative tactics to achieve maximum engagement:

• Behavioral Targeting: Using categories like Truck Owners, SUV Owners, and Car Wash Enthusiasts, we pinpointed the ideal audience based on their behaviors and interests. We also reached Family Planners and those interested in Sweepstakes and Freebies to encourage participation in contests.
• Custom Audience Matching: To foster repeat business, we used Custom Audience Matching to connect with current customers, encouraging them to return for more car washes and engage in the new promotions.
• Incentivized Calls-to-Action: The creative elements of the campaign focused on clear, actionable CTAs, such as “Enter to Win!” paired with QR codes. These codes provided easy access to enter contests and claim promotions, driving participation.

Results: A Top-Performing Campaign with Impressive Engagement

The results of the campaign exceeded expectations, making it one of our top-performing Social Mirror OTT campaigns of the year:

• 522 Scans: The campaign saw 522 scans, with a .20% scan rate, an impressive 66x higher than the benchmarkfor this type of campaign.
• 97% Video Completion Rate: The video ads had a 97% completion rate, with viewers watching the ads all the way through—an outstanding achievement that shows just how engaging and effective the messaging was.

The client was thrilled with the outcome, seeing a significant increase in participation and customer engagement. The combination of a strong digital strategy and fun, creative incentives proved to be a winning formula for this car wash chain.If your business is looking for an engaging, high-impact digital marketing strategy that drives results, contact Vici Media today to learn more about our white-label digital solutions.For more information, email support@vicimediainc.com.