Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
How a Local Bathtub Store Increased In-Store Traffic and Revenue with Mobile Conquesting
In the competitive world of home improvement, attracting customers to a local brick-and-mortar store can be challenging, especially when big-box competitors are just around the corner. A local bathtub store faced exactly this hurdle, seeking to increase in-store visits and revenue while tracking the effectiveness of their advertising strategy. The owner approached Vici Media with a clear goal: to drive foot traffic and build brand recognition using a data-driven digital campaign that could show measurable results
To reach potential customers looking to remodel, make home improvements, or consult interior designers, we created a customized Mobile Conquesting campaign for this store. Our approach used geo-fencing technology to serve ads directly to people within nearby competitors’ locations, such as Home Depot and other local kitchen and bath stores. This allowed us to capture the attention of shoppers actively looking for similar products in the area and encourage them to visit our client’s store instead
We went a step further by layering behavior-based targeting into our strategy, zeroing in on individuals interested in home remodeling and bathroom improvements. By reaching users whose browsing history suggested they were already in the market for products like bathtubs, we significantly increased the likelihood that our ads would resonate, leading to clicks, calls, or in-person visits
Over the three-month campaign, our Mobile Conquesting ads delivered over 300,000 impressions and received more than 1,700 clicks. With a click-through rate (CTR) of 0.56%—more than eight times the national average—the results were impressive. But clicks were only one piece of the puzzle. By installing a container tag on the client’s website, we tracked over 180 online conversions directly tied to the campaign. These conversions, combined with verified in-store visits, provided solid evidence of how effective this digital strategy was
A major highlight of the campaign was the sharp increase in customers attributing their store visits to ads. Previously, the client had documented about 80 in-store visits from customers who mentioned seeing online ads or finding the store via Google. Following our campaign, that number skyrocketed to 228—a clear indicator of the campaign’s impact. Moreover, we tracked over 100 verified in-store visits, confirming that the ads directly influenced foot traffic
The results left our client more than satisfied with their return on investment. The campaign delivered meaningful growth in brand awareness and drove significant in-store traffic, which translated to increased revenue. Pleased with the outcomes, this local bathtub store owner is extending the three-month campaign into a year-long partnership, ready to maintain this upward momentum
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions. For more information, email support@vicimediainc.com.
