Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
A local Kia dealership, focused on both new and used car sales, was looking to drive more foot traffic to their showroom. To accomplish this, they wanted to leverage digital marketing strategies that would increase their visibility and track the impact of their efforts on real-world actions—specifically, in-store visits.
To kick things off, the dealership launched an initial campaign using Native Ads in conjunction with Kia Co-Op funding. The campaign utilized a combination of targeting strategies to ensure they reached the right audience:
These strategies helped establish the foundation of the campaign, with the main goal being to drive in-store visits—the key performance indicator (KPI) for this initiative.
After the initial success of the campaign, we helped the dealership further refine their efforts by adding Live Chat to their website. This allowed them to capture leads directly from interested customers who were browsing the site. In addition, they integrated Over The Top (OTT) advertising with Visit Tracking. OTT allows businesses to reach their audience through video ads on connected TVs, bypassing traditional cable or broadcast channels.With Visit Tracking, we could see the direct correlation between ad views and physical visits to the dealership within a two-week period. By utilizing insights from Numerator, a third-party verification tool, we ensured the accuracy of the visit data and could measure the campaign's effectiveness in driving real-world results.We also targeted competitors in the area using Geo-Fencing and Geo-Retargeting, ensuring the dealership was top-of-mind for potential customers who were actively considering other options.
The results of this multi-layered campaign were impressive:
By using OTT with Visit Tracking, Vici Media was the first to link OTT impressions directly to in-store visits, providing the dealership with a clear, measurable return on investment (ROI).
This Kia dealership’s success story highlights how combining the right targeting strategies with innovative tactics like OTT and Live Chat can drive meaningful customer engagement and in-store visits. By measuring and verifying the impact of their digital campaigns, the dealership was able to see tangible results in real time.If your business is looking to drive foot traffic, generate high-quality leads, and see a clear ROI from your marketing efforts, contact Vici Media today to learn more about our white-label digital solutions.For more information, email support@vicimediainc.com.
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