Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
Elevating Retail Marketing with Digital Strategies
For many businesses, traditional marketing methods like TV, radio, and print are often seen as the primary drivers of awareness and sales. But as consumer behavior evolves, it's becoming clear that a robust digital strategy is just as crucial for local businesses looking to stay competitive and grow. This was the case for a regional sporting goods retailer offering hunting and fishing gear, outdoor equipment, ski and snowboard gear, and much more. With locations spread across five cities, the company had focused primarily on traditional media in their marketing strategy. However, the goal was clear: drive brand awareness and increase local sales in all markets
Despite their broad reach through traditional advertising channels, the retailer had not fully embraced the power of digital marketing. Their digital investment had been minimal, and they needed a more effective way to reach their target audience, particularly in local markets. The challenge was to develop a strategy that would not only enhance brand recognition but also drive more traffic to their retail stores and increase conversions
We recommended they take the leap into digital by testing out some of Vici Media’s proven solutions. The goal was simple: to increase brand awareness and local sales while strategically positioning the retailer as the go-to destination for sporting goods in their cities
The strategy was designed to leverage digital display advertising alongside behavioral targeting and retargeting techniques. Specifically, we focused on Moms ages 35-54—an audience segment with significant buying power and influence in household purchasing decisions. By pairing digital display ads with retargeting efforts, we created a comprehensive strategy that would engage potential customers at multiple touchpoints
The campaign was built around proven tactics like Mobile Conquesting, which we implemented as part of a multi-layered digital strategy to drive foot traffic to their retail locations. Additionally, we capitalized on co-op funding from Columbia Sporting Goods to increase the budget and expand the reach of their digital efforts
The impact was immediate and substantial. Within the first few weeks of running the campaign, the retailer saw impressive results compared to their previous digital efforts. Specifically, we delivered
As we continued to optimize the campaign, Mobile Conquesting emerged as a key digital strategy, proving to be particularly effective at driving foot traffic to the retailer’s physical locations. Over the past nine months, this strategy has resulted in more than 3,000 verified visits to their retail stores and a noticeable increase in year-over-year sales
With these impressive results in hand, the retailer is now fully onboard with digital marketing and has committed to ongoing investment in mobile and social media strategies. By embracing digital, they’ve unlocked a high-impact, cost-effective way to boost their bottom line and stand out in a competitive market
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions
For more information email support@vicimediainc.com.
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