Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
When a local HVAC and plumbing company wanted to reach homeowners looking for reliable heating and plumbing services, they turned to Vici Media to develop a strategic digital marketing plan. With the goal of increasing inquiries and scheduled appointments, our team implemented a multi-channel approach that brought high-value leads and measurable results.
To capture the attention of homeowners in need of heating and plumbing services, we used a combination of targeted digital strategies:
Each element of the campaign was powered by Keyword Targeting, Behavioral Targeting, AI-driven targeting, and Website Retargeting, allowing us to focus on users actively searching for HVAC and plumbing services, those exhibiting relevant behaviors, and website visitors who had shown prior interest.
The six-month campaign achieved outstanding results, delivering over 1.3 million impressions and a click-through rate of 0.52%—seven times the national average. With over 500 conversions and more than 50 leads generated through Facebook Lead Ads alone, the campaign successfully brought in high-quality leads, driving business growth and increasing brand recognition.If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions.For more information, email support@vicimediainc.com.
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