Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
When a leading wholesale distributor of food and household products in New England needed to hire a steady stream of truck drivers and warehouse workers, they partnered with Vici Media to develop a strategic recruitment campaign. In an industry where employee turnover can be high, the company required a digital marketing solution that would consistently attract qualified candidates month after month
Our approach targeted both active and passive job seekers, aiming to build awareness, generate interest, and drive applications across several job categories: truck drivers, warehouse workers, CDL drivers, packaging and handling, operations and logistics, and more. To reach these varied audiences, we implemented a multi-channel digital strategy that included
The campaign ran for an entire year, and each month brought consistent, outstanding results. Our social, Social Mirror, and Native ads achieved a remarkable 0.94% click-through rate (CTR)—13 times the national average. PPC ads further exceeded expectations with an impressive 22.81% CTR, generating over 2,000 calls and hundreds of applications each month
By combining high-impact OTT and social media for awareness with highly targeted PPC and behavioral-driven ads, we helped this wholesale distributor build a steady pipeline of qualified applicants. The consistent flow of applicants allowed the company to keep up with their staffing needs and maintain a high level of employee application volume throughout the year
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions
For more information, email support@vicimediainc.com.
