Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
A local credit union with seven locations recognized a growing challenge: their existing membership was aging, and they needed a fresh approach to attract a younger demographic. With a goal to build brand awareness and highlight the benefits of credit union membership, they turned to Vici Media for a tailored digital marketing solution.
To connect with the younger demographic, we developed a multi-channel digital campaign focusing on the credit union's key offerings: checking and savings accounts, credit builder programs, mortgage loans, and personal loans. The strategy centered on delivering engaging video and audio content that resonated with a tech-savvy, banking-savvy audience.The campaign included:
The campaign ran from April 1st to August 31st, delivering outstanding results:
The results speak for themselves—through a targeted and dynamic digital campaign, the credit union successfully reached a younger audience, improved brand awareness, and saw a notable increase in membership and applications.If your business is looking for a high-impact, cost-effective way to reach new customers and drive results, contact Vici Media today to learn how our digital marketing solutions can make a difference.For more information, email support@vicimediainc.com.
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