Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
Digital Marketing Success Story: Local Home Improvement Business Drives Summer Sales with Vici’s Targeted Digital Ads
In today’s dynamic marketing landscape, even long-established businesses must evolve to keep pace. One local home improvement business, with nearly 50 years of experience, recognized this need. This client has a long history with radio ads but wanted to expand their reach and take full advantage of available co-op marketing funds. Partnering with Vici Media, they crafted a targeted digital campaign that paid off in increased store traffic, brand engagement, and sales throughout the spring and summer months
Building a Digital Strategy That Works
This home improvement retailer was already a longtime user of radio ads. To complement their traditional efforts, they sought a powerful digital strategy to reach a broader, highly relevant audience. With Vici Media’s guidance, they launched a campaign using Social Mirror ads, a cutting-edge strategy that allows digital ads to mimic the look and feel of popular social platforms
The campaign targeted specific homeowner demographics, specifically those interested in home renovation, remodeling, and improvement projects. Using Behavioral Targeting and Artificial Intelligence, Vici ensured that each ad was delivered to the right audience at the right time, maximizing the impact of the client’s co-op dollars
They kicked off the season by promoting GAF Timberline Roofing products. This campaign ran in March, giving homeowners a timely nudge toward pre-summer roofing projects. Then, in June, they expanded the campaign to feature Timbertech Decking – a perfect addition as more homeowners geared up for outdoor enhancements
Results: Driving Store Traffic and Customer Engagement
The results spoke for themselves. When the GAF Timberline Roofing campaign launched in March, the store saw a significant uptick in foot traffic during April and May. Then, with the addition of the Timbertech Decking ads in June, customer visits rose even further through July
With the positive response and increased store traffic, the client decided to extend their digital campaign, using up the remaining co-op funds for a strong push to finish out the summer season. By leveraging co-op dollars for both radio and digital ads, the client successfully reached a targeted audience and drove measurable results that proved the value of integrating digital with their established advertising efforts
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions
For more information, email support@vicimediainc.com.
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