Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
Home Run Marketing: How Digital Strategies Boosted Attendance for a Local Minor League Baseball Team
For many local sports teams, the key to a winning season goes beyond the field – it’s about filling seats and keeping fans engaged. When this minor league baseball team partnered with Vici Media for the second consecutive season, they were already batting high, thanks to last year’s digital marketing success. In their first digital campaign with Vici, they’d seen impressive traffic and fan engagement, setting the stage for even bigger goals in season two
The Winning Strategy
To keep the momentum going, our team focused on engaging their ideal audience: local sports fans, moms and families, and people who enjoy live events. We crafted a multi-layered digital strategy designed to reach these potential fans where they spend time online
Our primary tools included
Flexibility and Frequency: A Winning Combination
We combined this digital strategy with an on-air radio endorsement, allowing us to build an even stronger local presence. And the flexibility of our digital campaigns was a home run! We tailored ad creative and promotions throughout the season, a seamless process that let us adapt to various fan promotions without additional fees or delays. This meant fans were kept up-to-date on game night specials, giveaways, and more
Standout Results
In just the first season, the campaign delivered over 12,000 fans to the team’s website to view promotions, driven by a combination of click-throughs and view-through traffic. Campaigns not only gained traction but exceeded industry standards; ad creatives outperformed the national average by over three times, all thanks to strategic and ongoing optimization. For season two, the baseball team increased their impression buy, committing to over 1.8 million impressions, setting up another successful season in engaging fans and filling seats
The Winning Impact of Digital for Sports Marketing
For sports teams, connecting with the right audience at the right time can be a game changer. Digital marketing, combined with traditional media, not only boosts attendance but creates lasting brand engagement. When campaigns are designed with flexibility and targeted outreach, the impact on local sports attendance is significant
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions
For more information, email support@vicimediainc.com.
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