Community College Sees Spike in Fall Enrollment

A local community college aimed to boost enrollment in their early childhood education program for the upcoming academic year. With a desire to reach both traditional and non-traditional students, the college needed a strategic digital campaign that would capture attention, drive engagement, and ultimately increase applications to their program.

Strategy: Reaching Future Educators with Targeted Digital Advertising

To achieve the client’s goals, Vici Media crafted a campaign designed to engage a young audience interested in early childhood education. The campaign utilized a mix of digital advertising tactics, including:

1. Social Mirror Ads: These ads helped reach potential students across social media platforms by targeting them based on their online behavior, interests, and demographics.
2. Online Audio and OTT Video Pre-Roll: By combining audio ads with video pre-roll, the campaign ensured the college’s message reached the right people at the right time, engaging users as they consumed digital content.
3. Behavioral and AI Targeting: We used advanced behavioral targeting to pinpoint individuals actively seeking educational opportunities. Artificial Intelligence helped optimize targeting efforts for maximum engagement.
4. Website Retargeting: This strategy ensured that individuals who had previously visited the college’s website were served targeted ads to keep the program top of mind and encourage conversions.

Results: Exceptional Engagement and Increased Enrollment

The results of the campaign were impressive:

• Over 500,000 Impressions: The campaign delivered substantial reach across various platforms, increasing awareness about the early childhood education program.
• Click-Through Rate (CTR): With a CTR of 0.37%, nearly 6X the national average, the campaign successfully drove traffic to the college’s application page.
• Engagement: The engagement rate of 1.74% indicated strong interest from the targeted audience.
• Conversions: The campaign generated 308 click conversions and 6,848 view-throughs, leading to an impressive increase in program applications.

The success was clear—each area of growth saw anywhere from a 10% to 300% increase in enrollment. This dramatic rise in interest and applications confirmed the effectiveness of the campaign and solidified the value of strategic digital marketing in higher education.The college was so pleased with the results that they’ve continued their digital advertising efforts throughout the year, leveraging the same strategies to maintain momentum and attract more students.If your business is looking for a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about how our digital solutions can help you reach your target audience and achieve your goals.For more information, email support@vicimediainc.com.