Spring and summer are peak seasons for outdoor adventure—and for a powersports company selling off-road motorcycles, ATVs, UTVs, trailers, snowmobiles, and jet skis, this was the perfect opportunity to ramp up their branding and drive in-store sales. With a clear focus on their busiest time of year, the company partnered with Vici Media to create a tailored digital marketing campaign targeting their ideal audience
When a leading wholesale distributor of food and household products in New England needed to hire truck drivers and warehouse workers, they turned to digital advertising to meet their recruitment goals. Facing the challenges of high turnover and a competitive hiring market, they required a strategy that could consistently attract qualified candidates across a range of roles
When a local med spa decided to undergo a rebrand—complete with a new name and updated look—they needed a digital campaign to match their transformation. Their goal was twofold: to attract new clients by showcasing their extensive range of products and services and to ensure their loyal customers were aware of the exciting changes
For nearly 60 years, a local family-owned jewelry store has built a reputation for specializing in engagement rings and fostering relationships that extend well beyond the sale. Known for their trustworthy, wholesome approach, this jeweler wanted to take their branding and awareness efforts to the next level using digital advertising
For nearly 50 years, this local home improvement store has served its community, adapting to changing times and marketing strategies. In 2023, the business blended its long-standing radio advertising with a fresh digital approach to focus on key brands during the bustling spring and summer seasons
When a local community college wanted to increase awareness and enrollment for their programs, they knew a tailored digital campaign was essential. With a diverse target audience—high school students, parents, and adults seeking continuing education—their message had to resonate with individuals at different stages of their educational journey
When a MedSpa sought to reach individuals interested in improving their health and wellness through hydration and nutritional therapies, they partnered with Vici Media to craft a campaign with one primary focus: attracting people looking for weight loss solutions. The results not only exceeded expectations but also left the client with a delightful challenge—they became overbooked with leads!A Targeted Strategy to Reach Wellness SeekersThe MedSpa offers a wide range of services, including IV hydration, vitamin injections, red light therapies, and more
When a car dealership sought to showcase its commitment to offering the best prices on high-quality pre-owned and new vehicles, they partnered with Vici Media to create a campaign designed to reach buyers at every stage of their journey. The goal? To drive conversions and increase visibility for their inventory across all makes and models
It’s that time of year where we are all busy with all the things. From Thanksgiving through the end of the year, it seems like there is always something going on from holiday parties, kids holiday events at school, or just daily life
Boosting Window Treatment Sales with Targeted Native Ads and PPC StrategyWhen a prominent window treatment company with multiple locations sought to attract middle to upper-class homeowners, they needed a campaign that resonated with individuals who were remodeling, building new homes, or simply updating their windows. These prospective customers are often already on the lookout for quality products but need that final nudge to decide on the perfect treatments for their homes
Boosting Local Sales for a Home Improvement Store with Vici’s Mobile Conquesting StrategyIn today’s competitive home improvement market, standing out among big-box retailers is no small feat. Our recent campaign with a multi-location home improvement store proved that with the right digital marketing strategy, even local businesses can gain a competitive edge
In a rural town experiencing population growth above the national average, a pressing issue emerged: the city’s aging population was growing rapidly, and local senior services, particularly the Meals on Wheels program, were struggling. Despite a sharp increase in the senior citizen demographic, the city’s Aging Services program hadn’t seen a budget increase in over 12 years
In a highly competitive race for a state’s 54th congressional district, a candidate had the opportunity to claim an open seat after the previous legislator announced their retirement. With an opponent aiming to flip the seat, the stakes were high, and standing out from the crowd was critical
When the County Sheriff first took office in 2017, his mission was clear: enforce fundamental changes within the Sheriff’s Department and make a lasting impact on his community. However, as the re-election campaign approached, his opponent resorted to false personal attacks in an attempt to discredit his accomplishments
After 30 years of dedicated service in the County Sheriff's Department, the Chief Deputy was just one election away from achieving his ultimate goal—becoming County Sheriff. However, facing a well-respected and experienced opponent, he knew his tried-and-true marketing strategies—yard signs, t-shirts, and word of mouth—wouldn't be enough to secure victory
When a local attorney decided to run for Circuit Court Judge, she knew the path to victory wouldn’t be easy. With two opponents and an election year filled with high-profile mayoral races, she faced significant competition for voter attention
In a mid-sized city in the western United States, the mayor was facing a critical reelection bid. Having won his first term by a narrow 5% margin, his tenure had been marked by controversial decisions, notably a utility purchase that burdened taxpayers
In a rural state's 47th Senate District, a seasoned incumbent was facing a challenging primary race—not only from candidates outside his party but from within it as well. Despite the odds, the candidate's reelection campaign turned to digital marketing to engage voters, communicate his platform, and secure a victory
In a rural state, a small town was gearing up for the reelection of its Sheriff. The incumbent, entrenched in his position, was facing a challenger—a local, working mom with over a decade of law enforcement experience
In the intense political landscape of Georgia’s 2020-2021 Senate runoff elections, one political action organization faced a crucial mission: raise awareness about voting options for the upcoming January 5, 2021, runoff elections. With no candidate securing a majority of votes in the previous election, the stakes were high for both parties, and the path to victory would be determined by voter engagement
When a seasoned attorney with over 20 years of experience decided to run for Circuit Court Judge, she knew she had a strong foundation. Her name was already recognized in the city, thanks to her father’s legacy as a respected Circuit Court Judge and her established legal practice
When running for the Democratic primary seat for Senator, the candidate faced a tough challenge: he was up against an opponent who had the home-county advantage. Despite this, the candidate had a strong foundation, with deep family ties to the community and a platform focused on expanded childcare, healthcare, and workers' rights
In a Republican-leaning county, a candidate vying for the position of County Comptroller was faced with a significant challenge. Running as an underdog Democrat, the candidate found himself up against an incumbent who had doubled their marketing budget
