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The latest industry news, technologies and resources.
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Digital is a Linchpin for a Local Judicial Candidate
When a local attorney decided to run for Circuit Court Judge, she knew the path to victory wouldn’t be easy. With two opponents and an election year filled with high-profile mayoral races, she faced significant competition for voter attention
Vici Team
November 13, 2024
Incumbent Mayoral Campaign Sees 15% Lift in Voter Turnout!
In a mid-sized city in the western United States, the mayor was facing a critical reelection bid. Having won his first term by a narrow 5% margin, his tenure had been marked by controversial decisions, notably a utility purchase that burdened taxpayers
Vici Team
November 13, 2024
State Senator Wins The Day!
In a rural state's 47th Senate District, a seasoned incumbent was facing a challenging primary race—not only from candidates outside his party but from within it as well. Despite the odds, the candidate's reelection campaign turned to digital marketing to engage voters, communicate his platform, and secure a victory
Vici Team
November 13, 2024
New Sheriff in Town!
In a rural state, a small town was gearing up for the reelection of its Sheriff. The incumbent, entrenched in his position, was facing a challenger—a local, working mom with over a decade of law enforcement experience
Vici Team
November 13, 2024
Political Action Organization Utilizes Digital Campaign and Helps Clinch a Win for Democrats in Georgia
In the intense political landscape of Georgia’s 2020-2021 Senate runoff elections, one political action organization faced a crucial mission: raise awareness about voting options for the upcoming January 5, 2021, runoff elections. With no candidate securing a majority of votes in the previous election, the stakes were high for both parties, and the path to victory would be determined by voter engagement
Vici Team
November 13, 2024
Circuit Court Judge Nominee Utilizes Digital Campaign to take the Primary
When a seasoned attorney with over 20 years of experience decided to run for Circuit Court Judge, she knew she had a strong foundation. Her name was already recognized in the city, thanks to her father’s legacy as a respected Circuit Court Judge and her established legal practice
Vici Team
November 13, 2024
Senator Wins Primaries Utilizing Digital Out-of-Home and Mobile Conquesting Ads
When running for the Democratic primary seat for Senator, the candidate faced a tough challenge: he was up against an opponent who had the home-county advantage. Despite this, the candidate had a strong foundation, with deep family ties to the community and a platform focused on expanded childcare, healthcare, and workers' rights
Vici Team
November 13, 2024
Candidate wins “historic” county election with multi-product campaign
In a Republican-leaning county, a candidate vying for the position of County Comptroller was faced with a significant challenge. Running as an underdog Democrat, the candidate found himself up against an incumbent who had doubled their marketing budget
Vici Team
November 13, 2024
Global Technology firm deploys B2B solution to recruit talent in fast growing technology sector
A leading global technology company sought to attract top-tier professionals in consulting and engineering to help create dynamic software solutions and innovative technologies. With a company culture built on cutting-edge work and exceptional talent, the need for a targeted, high-quality recruitment campaign was paramount
Vici Team
November 13, 2024
Digital campaign drives awareness, engagement, and strong inquiries for Care Giver Recruitment Campaign
A renowned in-home care company for seniors and adults sought to expand its caregiver recruitment efforts and acquire new customers across multiple cities. With a focus on attracting highly skilled and compassionate caregivers, as well as gaining more clients for its services, the company turned to digital advertising to achieve both goals
Vici Team
November 13, 2024
Respected Leader in Building Materials Industry Launches B2B & Recruitment Campaign
A well-established leader in the building supply sector took a strategic leap into digital marketing with two key objectives: driving awareness among contractors and builders, and attracting hourly workers across multiple locations. The company wanted to engage with both B2B clients and job seekers, ultimately improving the flow of qualified applicants for their positions
Vici Team
November 13, 2024
Security Guard Recruitment Company “Locks Up” Huge Win with Digital Campaign!
Recruiting for a security company requires reaching a diverse group of candidates, and one local security company in particular faced a unique challenge. The company’s HR Manager sought to attract a broad spectrum of applicants, including high school graduates, college students, and retirees, to fill a variety of security positions
Vici Team
November 13, 2024
Emergency Response Center Sees Record Applicants through Display and Video Facebook Campaign!
Recruiting for critical roles like 9-1-1 dispatchers can be challenging, but it’s essential to ensure that the right individuals step up to serve the community. An emergency communication center was facing this challenge head-on, striving to attract compassionate, dedicated applicants to fill these intense and important positions
Vici Team
November 13, 2024
Facebook campaign helps food company reach the highest orientation class they’ve ever had!
For over a century, a family-owned food and agriculture company has been at the forefront of the industry, providing quality products while maintaining a focus on diversity and inclusion in its workforce. As a winner of the Human Resources Management Diversity and Inclusion in the Workplace Award, the company understands that attracting a wide range of talent is essential to their ongoing success
Vici Team
November 13, 2024
Facebook campaign doubles enrollment in MSN and BSN programs
In today’s fast-paced world, adult learners, particularly parents balancing full-time jobs and family life, often face challenges when it comes to pursuing further education. A local nursing school reached out to Vici Media with the goal of increasing enrollment in their BSN (Bachelor of Science in Nursing) and MSN (Master of Science in Nursing)programs
Vici Team
November 13, 2024
Campaign with Facebook Lead Ads Garners Hundreds of Qualified Leads
In today’s rapidly evolving job market, education providers are finding innovative ways to equip students with the technical and professional skills needed to thrive in high-demand fields. One such company offers 9-12 month certificate programs designed to launch careers in high-growth industries, with a unique value proposition: students can pursue their education without incurring costly student loans
Vici Team
November 13, 2024
Digital helps Correction Center reach new recruits
Recruiting a large pool of potential employees for a State Correction Center can be a challenging task, especially when there are constant job openings across multiple departments, including law enforcement, security, maintenance, administration, and more. With such diverse needs, reaching the right candidates in an efficient and targeted way was key to the center’s success
Vici Team
November 13, 2024
Social Mirror is a Game Changer for Recruitment
An Invisible Fence company, with locations spread across the United States, was struggling to fill customer care representative positions that required specific labor-type skills. They needed to attract qualified applicants in a more effective and innovative way—enter Vici Media
Vici Team
November 13, 2024
Senior Living Facility Hires Staff with Mobile Conquesting
A senior living facility was struggling to fill open caregiver positions and, like many healthcare organizations, was looking to increase its applicant pool. However, they faced a unique challenge: they specifically wanted to hire from the Brazilian community and needed to find a way to effectively reach Portuguese-speaking candidates
Vici Team
November 13, 2024
Regional Convenient Store & Casino Operator Launches Recruitment Campaign
A large regional convenience and casino store operator with over 100 locations faced a significant challenge: hiring enough qualified hourly workers to fill 400+ open positions. The company had been relying on traditional methods to attract applicants, but it was time to make a strategic pivot and take their recruitment efforts online to improve application flow, enhance applicant quality, and meet their hiring goals
Vici Team
November 13, 2024
Community College Finds Police Recruits with Social Media Job Posting Campaign:
At a time when community-police relations were strained, the Campus Police Officer Recruitment efforts were facing a significant challenge. Traditional marketing methods, such as participation in job fairs, had been underperforming
Vici Team
November 13, 2024
Processing and packaging company employs digital social campaign to recruit seasonal employees.
When a Central California processing facility, responsible for growing, harvesting, transplanting, and transporting crops, faced the challenge of recruiting workers for their busy summer harvest season, they turned to Vici Media for help. The company needed to quickly fill seasonal positions like forklift operators, sorters, and bin fillers, and they required a strategy that would reach the right workers at the right time
Vici Team
November 13, 2024
Several manufacturing companies teamed up together for a focused effort of developing and maintaining a qualified workforce for the city they call home
For decades, a local manufacturers association has supported a thriving economy through its various product productions. However, as the years have passed, one challenge has become increasingly evident: developing and maintaining a qualified workforce
Vici Team
November 13, 2024
Trucking Company Ramps up Recruiting with Digital
When a leading wholesale distributor of food and household products in New England needed to fill multiple positions for truck drivers and warehouse workers, they turned to Vici Media for a digital strategy that could drive a steady stream of qualified applicants. With a competitive industry facing high turnover rates, the distributor needed a solution that would consistently bring in qualified candidates for positions in areas like logistics, manufacturing, packaging, and more
Vici Team
November 13, 2024