In a rural town experiencing population growth above the national average, a pressing issue emerged: the city’s aging population was growing rapidly, and local senior services, particularly the Meals on Wheels program, were struggling. Despite a sharp increase in the senior citizen demographic, the city’s Aging Services program hadn’t seen a budget increase in over 12 years
In a highly competitive race for a state’s 54th congressional district, a candidate had the opportunity to claim an open seat after the previous legislator announced their retirement. With an opponent aiming to flip the seat, the stakes were high, and standing out from the crowd was critical
When the County Sheriff first took office in 2017, his mission was clear: enforce fundamental changes within the Sheriff’s Department and make a lasting impact on his community. However, as the re-election campaign approached, his opponent resorted to false personal attacks in an attempt to discredit his accomplishments
After 30 years of dedicated service in the County Sheriff's Department, the Chief Deputy was just one election away from achieving his ultimate goal—becoming County Sheriff. However, facing a well-respected and experienced opponent, he knew his tried-and-true marketing strategies—yard signs, t-shirts, and word of mouth—wouldn't be enough to secure victory
When a local attorney decided to run for Circuit Court Judge, she knew the path to victory wouldn’t be easy. With two opponents and an election year filled with high-profile mayoral races, she faced significant competition for voter attention
In a mid-sized city in the western United States, the mayor was facing a critical reelection bid. Having won his first term by a narrow 5% margin, his tenure had been marked by controversial decisions, notably a utility purchase that burdened taxpayers
In a rural state's 47th Senate District, a seasoned incumbent was facing a challenging primary race—not only from candidates outside his party but from within it as well. Despite the odds, the candidate's reelection campaign turned to digital marketing to engage voters, communicate his platform, and secure a victory
In a rural state, a small town was gearing up for the reelection of its Sheriff. The incumbent, entrenched in his position, was facing a challenger—a local, working mom with over a decade of law enforcement experience
In the intense political landscape of Georgia’s 2020-2021 Senate runoff elections, one political action organization faced a crucial mission: raise awareness about voting options for the upcoming January 5, 2021, runoff elections. With no candidate securing a majority of votes in the previous election, the stakes were high for both parties, and the path to victory would be determined by voter engagement
When a seasoned attorney with over 20 years of experience decided to run for Circuit Court Judge, she knew she had a strong foundation. Her name was already recognized in the city, thanks to her father’s legacy as a respected Circuit Court Judge and her established legal practice
When running for the Democratic primary seat for Senator, the candidate faced a tough challenge: he was up against an opponent who had the home-county advantage. Despite this, the candidate had a strong foundation, with deep family ties to the community and a platform focused on expanded childcare, healthcare, and workers' rights
In a Republican-leaning county, a candidate vying for the position of County Comptroller was faced with a significant challenge. Running as an underdog Democrat, the candidate found himself up against an incumbent who had doubled their marketing budget
A leading global technology company sought to attract top-tier professionals in consulting and engineering to help create dynamic software solutions and innovative technologies. With a company culture built on cutting-edge work and exceptional talent, the need for a targeted, high-quality recruitment campaign was paramount
A renowned in-home care company for seniors and adults sought to expand its caregiver recruitment efforts and acquire new customers across multiple cities. With a focus on attracting highly skilled and compassionate caregivers, as well as gaining more clients for its services, the company turned to digital advertising to achieve both goals
A well-established leader in the building supply sector took a strategic leap into digital marketing with two key objectives: driving awareness among contractors and builders, and attracting hourly workers across multiple locations. The company wanted to engage with both B2B clients and job seekers, ultimately improving the flow of qualified applicants for their positions
Recruiting for a security company requires reaching a diverse group of candidates, and one local security company in particular faced a unique challenge. The company’s HR Manager sought to attract a broad spectrum of applicants, including high school graduates, college students, and retirees, to fill a variety of security positions
Recruiting for critical roles like 9-1-1 dispatchers can be challenging, but it’s essential to ensure that the right individuals step up to serve the community. An emergency communication center was facing this challenge head-on, striving to attract compassionate, dedicated applicants to fill these intense and important positions
For over a century, a family-owned food and agriculture company has been at the forefront of the industry, providing quality products while maintaining a focus on diversity and inclusion in its workforce. As a winner of the Human Resources Management Diversity and Inclusion in the Workplace Award, the company understands that attracting a wide range of talent is essential to their ongoing success
In today’s fast-paced world, adult learners, particularly parents balancing full-time jobs and family life, often face challenges when it comes to pursuing further education. A local nursing school reached out to Vici Media with the goal of increasing enrollment in their BSN (Bachelor of Science in Nursing) and MSN (Master of Science in Nursing)programs
In today’s rapidly evolving job market, education providers are finding innovative ways to equip students with the technical and professional skills needed to thrive in high-demand fields. One such company offers 9-12 month certificate programs designed to launch careers in high-growth industries, with a unique value proposition: students can pursue their education without incurring costly student loans
Recruiting a large pool of potential employees for a State Correction Center can be a challenging task, especially when there are constant job openings across multiple departments, including law enforcement, security, maintenance, administration, and more. With such diverse needs, reaching the right candidates in an efficient and targeted way was key to the center’s success
An Invisible Fence company, with locations spread across the United States, was struggling to fill customer care representative positions that required specific labor-type skills. They needed to attract qualified applicants in a more effective and innovative way—enter Vici Media
A senior living facility was struggling to fill open caregiver positions and, like many healthcare organizations, was looking to increase its applicant pool. However, they faced a unique challenge: they specifically wanted to hire from the Brazilian community and needed to find a way to effectively reach Portuguese-speaking candidates
