Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
A senior living facility was struggling to fill open caregiver positions and, like many healthcare organizations, was looking to increase its applicant pool. However, they faced a unique challenge: they specifically wanted to hire from the Brazilian community and needed to find a way to effectively reach Portuguese-speaking candidates. Vici Media’s strategic, targeted digital marketing approach helped the facility do just that, ensuring they found the right talent quickly and efficiently.
Understanding the client’s need to connect with the Brazilian and Portuguese-speaking community, Vici Media implemented a multi-faceted, localized strategy designed to maximize recruitment efforts.To begin, we used Behavioral Targeting combined with Mobile Conquesting to pinpoint individuals whose primary language was Portuguese. This approach allowed us to focus on a very specific audience that was likely to resonate with the hiring campaign. Additionally, we deployed geo-fencing technology to serve ads directly to individuals in key locations such as Brazilian neighborhoods, local Brazilian stores, and churches, as well as near nursing schools where many potential caregivers were likely to be training.To ensure maximum reach, we included Cross-Platform Targeting, which allowed us to serve ads not just on mobile devices but also on desktops and laptops, ensuring that potential candidates were engaged no matter where they were browsing.
The results of this targeted approach were both immediate and highly successful:
The success of this campaign underscores the importance of tailoring recruitment efforts to local, cultural, and linguistic needs, ensuring that businesses can not only find qualified candidates but also engage with the right community in the most effective way.
This case study demonstrates how Vici Media’s precision targeting strategies can make a significant impact in specialized recruitment campaigns. By using a combination of Behavioral Targeting, Geo-Fencing, and Cross-Platform Targeting, the senior living facility was able to efficiently connect with the Brazilian community and quickly hire qualified caregivers.If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions.For more information, email support@vicimediainc.com.
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