Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
In a rural state's 47th Senate District, a seasoned incumbent was facing a challenging primary race—not only from candidates outside his party but from within it as well. Despite the odds, the candidate's reelection campaign turned to digital marketing to engage voters, communicate his platform, and secure a victory.
As the incumbent, the candidate had a strong history of serving his district. However, facing a challenger within his own party, as well as external opposition in the upcoming general election, made for a tough campaign. His team needed a strategy that would resonate with voters and help him stand out in a crowded race.
To tackle this challenge, the campaign leaned into Facebook carousel ads. This ad format offered several advantages, making it the perfect tool to communicate the candidate’s platform and core issues in a highly engaging, visually appealing format. The carousel allowed the campaign to cover multiple issues in a single ad, providing voters with an engaging way to learn more about the candidate's stance on critical topics.As the primary election approached, the campaign saw incredible success with this approach, with Facebook carousel ads proving to be highly effective. In fact, the results were so impactful that the campaign surprised even the pollsters, blowing away expectations and solidifying the incumbent's position.But the digital strategy didn’t stop there.As the general election drew nearer, the campaign decided to expand its reach by integrating Social Mirror into their advertising efforts. Social Mirror allowed the campaign to take the same engaging creative from Facebook and serve it outside of Facebook. This was critical, as not all voters are on social media, and the addition of Social Mirror enabled the campaign to reach even more potential supporters—especially those who weren’t active on Facebook.Another key benefit of Social Mirror was the ability to target a wider audience. Since Facebook’s targeting restrictions for political campaigns can limit how and who you can reach, Social Mirror opened up additional targeting opportunities, ensuring that the campaign could engage voters outside the social platform while maintaining the effectiveness of their creative.
With the strategic combination of Facebook carousel ads, Social Mirror, and a compelling platform, the candidate was able to outperform expectations in the primary. Not only did the candidate win the spring primary, but he also triumphed in the general election that fall, securing his position in the Senate for another term.
This campaign is a great example of how targeted digital advertising, even in a rural district, can help candidates reach voters effectively. By using Facebook carousel ads for engagement and Social Mirror to extend the campaign’s reach beyond the platform, the candidate was able to communicate his platform to a broader audience and ultimately secure his victory.If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions.For more information, email support@vicimediainc.com.
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