Circuit Court Judge Nominee Utilizes Digital Campaign to take the Primary

When a seasoned attorney with over 20 years of experience decided to run for Circuit Court Judge, she knew she had a strong foundation. Her name was already recognized in the city, thanks to her father’s legacy as a respected Circuit Court Judge and her established legal practice. However, she faced a challenge: to reach and engage a younger, more diverse audience, especially since she was running against two veteran opponents.With a busy schedule of in-person campaigning and a large presence through yard signs and outdoor boards, she realized that digital marketing could be the key to expanding her reach and building awareness among voters who weren’t already familiar with her or her campaign.

The Challenge: Reaching Younger Voters with Limited Resources

Despite her strong name recognition, the candidate understood that to win the primary, she would need to connect with a broader, younger audience that might not have known her father or her legal work. With two experienced opponents, her campaign needed to stand out.

The Strategy: Leveraging Digital Marketing to Amplify Traditional Campaigns

To complement her physical presence in the community, the candidate turned to a digital strategy that would help her reach a wider and more targeted audience. Vici Media developed a multi-layered approach, which included:

1. Social Media Campaigns:
   • Focused on targeting the entire city, the social media campaign aimed to engage younger and middle-aged voters, especially those who may not have strong ties to her family’s legacy.
   • The posts showcased her local endorsements and the broad support from the community, allowing her to build credibility and trust among voters.
2. Social Mirror and Video Pre-Roll:
   • We utilized Social Mirror to expand the reach of her social media posts and ads, ensuring that her message was seen by a larger audience.
   • Video Pre-Roll and OTT ads were designed to target past voters and those interested in local news, events, and political issues. These ads allowed the candidate to make a compelling visual impact, showcasing her local endorsements and community ties in a dynamic, engaging way.

The Results: A Historic Win in the Primary

The digital strategy delivered exceptional results:

• Click-Through Rate (CTR): The campaign saw a solid 1.27% CTR, a strong indicator that her message was resonating with voters.
• Video Engagement: The video pre-roll campaign performed even better, with a 65% video completion rate, meaning that more than half of those who started the video watched it all the way through—an impressive feat in digital marketing.
• Primary Victory: These efforts helped the candidate secure a 25,000-vote margin in the primary, a clear victory over her two seasoned opponents.

The success of the digital campaign was a game-changer. It not only boosted her visibility but also built a strong, engaged voter base that helped her secure the win. With plans to adopt these same strategies for the upcoming General Election in the Fall, she’s ready to expand her digital efforts even further. The next step? Incorporating Mobile Conquesting and geo-fencing for local events and fairs to ensure she maintains momentum as the election season heats up.

Conclusion: Digital Marketing Elevates Political Campaigns

This campaign is a powerful reminder of how digital strategies can be the deciding factor in highly competitive political races. By combining social media, video marketing, and targeted digital ads, the candidate was able to reach new audiences and amplify her message in a way that traditional methods couldn’t match.If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions.For more information, email support@vicimediainc.com.