Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
In a Republican-leaning county, a candidate vying for the position of County Comptroller was faced with a significant challenge. Running as an underdog Democrat, the candidate found himself up against an incumbent who had doubled their marketing budget. With no room for expensive television ads, the candidate needed a strategic, cost-effective solution to compete on a smaller budget. That’s where digital marketing came in
The incumbent had an advantage in terms of campaign funds, leaving the candidate with limited resources for traditional media buys. However, with a keen understanding of the importance of reaching voters, the candidate turned to a digital marketing strategy that could level the playing field. The main goal was to reach independent and undecided voters in the suburbs—those who would ultimately determine the outcome of the race
To reach undecided voters and build campaign recognition, Vici Media helped the candidate execute a precise and effective digital strategy. Here’s how we did it
Over the course of the four-month campaign, the digital strategy delivered impressive results
This campaign serves as a perfect example of how digital marketing can be a game-changer in political campaigns, particularly for candidates with smaller budgets. By leveraging cost-effective tactics such as Household IP Targeting, Video Ads, and Native Ads, the candidate was able to effectively reach key voters and ultimately secure a historic win
If your campaign or business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions
For more information, email support@vicimediainc.com.
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