Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
An Invisible Fence company, with locations spread across the United States, was struggling to fill customer care representative positions that required specific labor-type skills. They needed to attract qualified applicants in a more effective and innovative way—enter Vici Media.
To tackle this challenge, Vici Media recommended using Social Mirror™ ads—dynamic, highly engaging ad formats that mirror a company’s organic social media posts. These ads were paired with recruitment targeting categories and Artificial Intelligence (AI) to ensure that the ads reached the most qualified and relevant job seekers.Rather than relying solely on traditional job postings, the Social Mirror™ strategy leveraged video content to give potential applicants an insider look into the daily experience of working for the company. By showcasing actual job responsibilities and the work environment, the campaign helped build a genuine connection with job seekers, allowing them to visualize themselves in the role.
The results were clear: after implementing this innovative strategy, the Invisible Fence company experienced a 72% increase in applications. But it wasn’t just about volume—click-through rates (CTR) consistently hovered at 1.00% or higher, which is a strong indicator of effective ad targeting and engagement.Most importantly, the quality of applicants improved dramatically. Typically, the company would need around 30 applications per position to generate one qualified lead. However, after running the Social Mirror™ campaigns, that number dropped to just 13 applications per qualified lead, meaning they were able to find qualified candidates more efficiently and with less effort.The success didn’t stop there. The campaign’s effectiveness prompted the company to continue running ads in multiple markets, even expanding to Mobile Conquesting™ with cross-platform targeting to engage candidates across a broader range of channels, including social media.
This case study showcases how the right digital strategy can transform recruitment efforts. With Vici Media’s Social Mirror™ ads and AI targeting, the Invisible Fence company was able to not only attract more applicants but also improve the overall quality of their candidate pool—filling positions faster and more effectively than ever before.If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions.For more information, email support@vicimediainc.com.
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