Global Technology firm deploys B2B solution to recruit talent in fast growing technology sector

A leading global technology company sought to attract top-tier professionals in consulting and engineering to help create dynamic software solutions and innovative technologies. With a company culture built on cutting-edge work and exceptional talent, the need for a targeted, high-quality recruitment campaign was paramount.

The Challenge: Attracting Top Talent for Dynamic Roles

The company’s hiring goals were clear: find professionals with consulting and engineering experience who could drive innovation and contribute to the company's progressive culture. The challenge was not only to recruit skilled individuals but also to identify those with a mindset capable of thriving in a fast-paced, high-impact environment.

The Digital Strategy: Targeting the Right Talent

To meet this challenge, Vici Media developed an online campaign using Facebook and Instagram Premium Ads as well as Native Ads targeted to B2B behavioral categories and keyword targeting. The primary goal was to engage and recruit professionals within a 50-mile radius around a large city in the Northwest.

1. B2B Behavioral Targeting:
   • The campaign targeted professionals in the following categories:
     • Entrepreneurs
     • Marketing Professionals (CRM/Marketing Automation)
     • IT Administration
     • Engineering
   • The goal was to reach a highly relevant audience with the skills and mindset necessary to succeed in a technology-driven company.
2. Creative Execution:
   • The creative used a combination of carousel ads with both display and video elements. Each image highlighted various aspects of working at the company, including:
     • Career opportunities in the tech sector
     • Company culture, diversity, and inclusion
     • Opportunities for travel, learning, and training
     • Community involvement and collaboration
   • This multi-faceted approach showcased the company’s dynamic work environment and commitment to professional development.

The Results: Engaging the Right Audience and Filling Key Roles

Over the course of three months, the campaign delivered impressive results:

• Impressions: A total of 678,000 ads were served across Facebook, Instagram, and Native B2B targeting platforms.
• Engagement:
  • The Facebook and Instagram campaign achieved an engagement rate of 0.54%.
  • The Native B2B targeting component reached 278,000 impressions with an engagement rate of 0.29%.
• Click-Through Rate (CTR): The combined CTR for all campaign channels was 0.44%, a solid performance for a recruitment-focused digital campaign.
• Publisher Ad Placements: Ads were featured on major websites, including MSN, CNN, Ratemyjob.com, The Guardian, Wayfair, NBC, NYTimes.com, and USA Today, ensuring high visibility among the target audience.

Goal Achieved: Filling 24 Key Positions

The campaign’s ultimate goal was to fill 24 open positions, and that goal was successfully met. The client was thrilled with the results and praised the strategic approach that led to the recruitment of high-caliber professionals.Given the success of this campaign, the client expressed interest in continuing to leverage digital marketing for future recruitment efforts, recognizing the power of online advertising to reach the right candidates efficiently.

Conclusion: Digital Advertising Drives Recruitment Success

This case highlights the effectiveness of targeted digital marketing in reaching and engaging top talent. By utilizing behavioral targeting and a creative, multi-channel approach, the company was able to attract the kind of professionals who would thrive in its innovative, high-performance culture.If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions.For more information, email support@vicimediainc.com.