Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
When a local attorney decided to run for Circuit Court Judge, she knew the path to victory wouldn’t be easy. With two opponents and an election year filled with high-profile mayoral races, she faced significant competition for voter attention. To stand out in a crowded political landscape, she needed a marketing strategy that would not only break through the noise but also reach a broad and engaged audience.
The judicial election was happening during a year of intense political activity, with a high-profile mayoral election dominating much of the public’s attention. With limited resources and a small campaign team, the attorney needed to find an effective and efficient way to make sure her name, experience, and campaign message resonated with voters. She couldn’t afford to rely solely on traditional methods like door-to-door canvassing or print advertising—she needed a digital strategy that would amplify her voice and reach a wide audience across multiple platforms.
Knowing her opponents would also have a strong social media presence, the attorney decided to go beyond the basics and create a robust, multi-channel digital campaign that would reach voters wherever they were. Here's how her team executed the strategy:
The primary election was a resounding success. The attorney secured more than 25,000 votes over her opponents, thanks to the effectiveness of her digital strategy. Her ability to stand out during a year dominated by mayoral politics made all the difference, allowing her to connect with voters in a highly competitive environment.As the general election approached, the attorney knew she would need to double down on her successful strategy. With a small team and limited ability to canvas every door, she turned to Mobile Conquesting Address Targeting. By acquiring a detailed voter database, the campaign was able to target active voters in the community, ensuring that no potential supporter was left behind.The results of her targeted digital campaign were undeniable:
The digital strategies—combined with her clear, consistent messaging—helped propel her to a decisive win, locking in the Circuit Court Judge position.
This campaign is a perfect example of how a well-executed, multi-channel digital strategy can cut through the clutter of a highly competitive election year. By leveraging social media, video, OTT ads, and mobile targeting, this candidate was able to expand her reach, engage voters, and ultimately secure a significant victory.If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions.For more information, email support@vicimediainc.com.
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