Security Guard Recruitment Company “Locks Up” Huge Win with Digital Campaign!

Recruiting for a security company requires reaching a diverse group of candidates, and one local security company in particular faced a unique challenge. The company’s HR Manager sought to attract a broad spectrum of applicants, including high school graduates, college students, and retirees, to fill a variety of security positions. As a locally owned business with ongoing hiring needs, their goal was to streamline their recruitment process and increase the number of quality applications

The Challenge: Reaching Diverse Demographics

The client’s workforce needs spanned multiple demographics, each with different motivations and availability. High school graduates were looking for their first job, college students sought flexible part-time work, and retirees were interested in a fulfilling, steady career. The security company’s challenge was to create a marketing strategy that would appeal to all of these groups while driving qualified applications for their open roles

The Strategy: Targeted, Multi-Layered Digital Campaign

Vici Media’s solution was to implement a consistent, data-driven digital campaign that would help the security company recruit candidates from each of these demographics

• Display Ads and Retargeting: We began by targeting individuals who were actively searching for jobs. Using Display Ads, we reached people in the job-seeking phase and reinforced the message through website retargeting, ensuring we followed up with those who visited the job listings page but hadn’t applied yet.
• Highlighting Key Benefits: Knowing that different groups were looking for different job benefits, we tailored the messaging in the ads to focus on key selling points, such as flexible hours, competitive pay, and the opportunity to start a new career path. This approach resonated with high school students, college students, and retirees alike.
• Tracking and Optimization: The goal was not only to increase applications but to also track which marketing channels were driving the most quality leads. This allowed for continuous refinement of the campaign to ensure optimal results.

The Results: Increased Applications and Diverse Hires

The digital campaign delivered impressive results for the security company. According to the VP of Human Resources, the company saw a 25% increase in job applications, including applicants from the targeted demographics of retirees and students. On average, the campaign generated 50-60 application conversions per month and consistently received hundreds of clicks, resulting in a steady stream of qualified candidates

The targeted display ads and retargeting strategy successfully reached a diverse audience and helped the security company achieve its recruitment goals

Conclusion: A Tailored, Effective Recruitment Strategy

This case study highlights the power of targeted digital marketing in driving results for businesses with unique hiring needs. By understanding the client’s demographic challenges and utilizing a multi-layered digital approach, we were able to help them attract qualified applicants and optimize their recruitment efforts

If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions

For more information, email support@vicimediainc.com.