Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
In today’s fast-paced world, adult learners, particularly parents balancing full-time jobs and family life, often face challenges when it comes to pursuing further education. A local nursing school reached out to Vici Media with the goal of increasing enrollment in their BSN (Bachelor of Science in Nursing) and MSN (Master of Science in Nursing)programs. The target demographic? Adults aged 25+ who were looking to further their education but needed a flexible program that fit their busy schedules
The nursing school’s unique offering allows students to take one class at a time, making it an ideal choice for working adults and parents. The goal of the campaign was to attract students who were interested in completing their degrees while juggling their professional and personal commitments
To effectively target this audience, we designed a 4-month Facebook advertising campaign using carousel ads and newsfeed targeting, with a special focus on rural geographies where potential students were most underserved. These areas tend to have a higher number of individuals who could benefit from the school’s flexible programs, but may not be aware of the opportunity
Our messaging revolved around key selling points
The campaign was designed to highlight the ease of making a career shift, while ensuring that the program would fit into the busy lifestyles of adult learners
The campaign proved to be a major success for the nursing school, generating just under half a million impressions and driving significant traffic to their enrollment page. Here's a breakdown of the key results
This boost in student enrollment was directly attributable to the digital campaign—the only new initiative the school implemented. In response to the campaign's success, the school has increased their digital ad spend, reaching a wider audience with 1.6 million impressions over 10 months
This case highlights the power of targeted digital advertising in driving enrollment for educational institutions. By leveraging Facebook ads, we were able to effectively reach the right audience, communicate the school’s unique offerings, and ultimately boost enrollment in both the RN-BSN and MSN programs. The nursing school’s success demonstrates how even institutions with limited experience in digital advertising can achieve outstanding results with the right strategy
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions
For more information, email support@vicimediainc.com.
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