Elevating Retail Marketing with Digital StrategiesFor many businesses, traditional marketing methods like TV, radio, and print are often seen as the primary drivers of awareness and sales. But as consumer behavior evolves, it's becoming clear that a robust digital strategy is just as crucial for local businesses looking to stay competitive and grow
How a Sporting Goods Retailer Saw Big Success with Targeted Digital CampaignsWhen a large sporting goods retailer with five locations decided to focus on attracting outdoor enthusiasts and active consumers in their local area, they partnered with Vici Media to craft a multi-channel digital strategy. Their goal was clear: increase in-store visits and overall engagement by connecting with an audience interested in the great outdoors
Home Run Marketing: How Digital Strategies Boosted Attendance for a Local Minor League Baseball TeamFor many local sports teams, the key to a winning season goes beyond the field – it’s about filling seats and keeping fans engaged. When this minor league baseball team partnered with Vici Media for the second consecutive season, they were already batting high, thanks to last year’s digital marketing success
How a Pro Soccer Team Boosted Ticket Sales Through Digital StrategyFor a professional soccer team looking to fill the stands, the stakes were high to increase season ticket renewals and single-game ticket sales. Historically, the team's marketing efforts leaned on traditional media like TV and radio
How a Destination Marketing Organization Doubled Web Traffic with Vici’s Digital CampaignsIn today’s fast-paced world of digital marketing, the ability to capture attention and inspire action is key, especially when promoting a travel destination. Our latest client, a destination marketing organization, sought to increase brand visibility and attract more tourists to their scenic location
Native Ad Strategy Helps City Break Attendance Records for 4th of July EventAs cities around the country work to attract tourists and drive economic growth, one client, a Visitors Bureau in the Midwest, has successfully transformed their holiday event marketing. After years of hosting Fourth of July celebrations without a significant increase in attendance, they decided to take a new approach
How a Local Visitor’s Bureau Revitalized Their Digital Strategy and Boosted EngagementWhen a local Visitor’s Bureau approached us, they had already tried multiple marketing solutions with both national and regional firms and were still not seeing the results they wanted. Frustrated, they even took their digital campaigns in-house, but the impact remained minimal
Exploring the Unseen: How One County Tourism Board Increased Brand Awareness and Engaged New VisitorsIn the competitive landscape of tourism, standing out is essential, especially when attracting visitors to lesser-known destinations. That’s exactly what one county tourism board set out to do
How a Regional Ski Resort Boosted Bookings with Precision Digital MarketingFor many businesses, effective digital marketing means balancing broad reach with targeted engagement—and for niche seasonal industries, this is particularly crucial. One such business, a popular regional ski resort, needed to reach potential customers in eight markets across four states
Score a Home Run with BARK: How a Strategic Digital Campaign Boosted Ticket Sales for a Local Sports TeamIn today’s competitive landscape, connecting with the right audience through effective, high-impact digital marketing strategies is crucial. When a Visitors Bureau, a regular promoter of local sporting events, approached us with the goal of driving ticket sales for their city’s baseball team, we knew we needed a smart, results-driven approach
When Applebee’s wanted to promote their new under 600 calorie lunch combos, they turned to Vici Media to create a digital marketing campaign that would resonate with health-conscious diners. The goal? To raise awareness about these new, healthier menu options and drive traffic to their locations