Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
When Applebee’s wanted to promote their new under 600 calorie lunch combos, they turned to Vici Media to create a digital marketing campaign that would resonate with health-conscious diners. The goal? To raise awareness about these new, healthier menu options and drive traffic to their locations
Strategy: Hyper-Targeted Mobile Campaigns for Maximum Reach
To ensure we reached the right audience, Vici Media used a Mobile Conquesting strategy, leveraging hyper-targeted mobile exchanges. Our approach focused on targeting potential customers who had recently visited competing restaurants, as well as individuals who were within a geo-fenced area around each Applebee’s location. This strategy ensured the ads were shown to people who were already dining out and likely open to trying new options
By showing tailored, compelling ads about Applebee’s healthy lunch combos, we were able to capture the attention of diners looking for healthier meal choices
Results: Impressive Engagement and Click-Through Rates
The campaign was a clear success. Over the course of the campaign, the ads reached 2,000,000 consumers on their mobile devices. Of those, approximately 20,000 people took action and engaged with the ad to learn more about Applebee’s healthy lunch options
Even more impressive was the campaign’s click-through rate (CTR), which was 0.90% — 12 times the national average for display advertising. This high engagement rate is a testament to the effectiveness of hyper-targeted ads that connect with the right audience at the right time
If your business is looking to boost awareness and engagement with a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions.
For more information, email support@vicimediainc.com.
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