Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
How a Local Visitor’s Bureau Revitalized Their Digital Strategy and Boosted Engagement
When a local Visitor’s Bureau approached us, they had already tried multiple marketing solutions with both national and regional firms and were still not seeing the results they wanted. Frustrated, they even took their digital campaigns in-house, but the impact remained minimal. This is where Vici Media stepped in
Our team dove into the details of their campaign goals and target audience. The goal was clear: attract vacationers and outdoor enthusiasts in their geographic area. But to do this effectively, we had to combine powerful targeting strategies with a robust campaign that would truly engage the target market
To drive meaningful engagement and maximize reach, we designed a 9-month campaign using two powerful digital strategies: Native Ads and Mobile Conquesting
We targeted online behaviors specifically related to family vacations, travel, and outdoor interests—categories most likely to resonate with potential visitors to the area. By focusing on these behaviors, we ensured the ads reached people who were already inclined towards outdoor experiences, vacation planning, and family-friendly destinations
For this approach, we honed in on outdoor enthusiasts and recent visitors to sporting goods stores such as Dick’s Sporting Goods. This highly targeted strategy allowed us to capture a precise audience segment with a known interest in outdoor activities. Ads were then delivered directly to these audiences, prompting engagement and inspiring clicks to the Visitor’s Bureau’s website where they could explore local events and attractions in more detail
The impact of this digital campaign was immediate and impressive. In total, we delivered over 3 million Native impressions and 1 million Mobile Conquesting impressions, with a combined Click Through Rate (CTR) of 1.91%—an astonishing 27 times the national average! By installing a container tag on the Visitor’s Bureau’s website, we were able to track over 1,400 click conversions, giving the client valuable insights into visitor interactions and engagement
The feedback from the client highlighted the campaign’s success. They noted that the results “outperform any other provider we’ve tried, including our own efforts.” The data supported this as well, showing an increase in engaged visitors on their website, along with a boost in event awareness and digital engagement. This high-impact campaign achieved a significant return on investment, and the client is already planning additional campaigns with us
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions. For more information, email support@vicimediainc.com.
