Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
How a Pro Soccer Team Boosted Ticket Sales Through Digital Strategy
For a professional soccer team looking to fill the stands, the stakes were high to increase season ticket renewals and single-game ticket sales. Historically, the team's marketing efforts leaned on traditional media like TV and radio. However, with a fan base that skews younger and digitally savvy, the team saw an opportunity to modernize their approach. Enter Vici Media.
Our team at Vici Media crafted a digital strategy that would not only reach this young, energetic audience but also engage them in ways traditional media couldn’t. Building on the team’s already active social media presence, we created a campaign designed to capture attention, drive ticket sales, and build game-day excitement all season long.
The campaign kicked off with a Mobile Conquesting strategy that targeted potential ticket buyers across several digital touchpoints:
As the season progressed, social media and Social Mirror ads helped build visibility, engaging both new and existing fans with exciting visuals and easy links to purchase tickets online. These ads, positioned to reach a highly engaged audience, became a major driver of conversions as they allowed fans to act on their impulse to support the team with just a few clicks.
Our digital strategy didn't stop with the start of the season—it evolved with it. To keep the excitement fresh, we introduced Amazon Video and OTT ads featuring game highlights and upcoming match details. These ads were laser-targeted toward sports fans, families, and soccer enthusiasts, creating an emotional connection through immersive video content.
Our campaign scheduling was also key. We strategically boosted ad impressions three to four days before each game, capitalizing on the “last-minute” ticket sales rush. After each game, ads for the next matchup were immediately deployed to keep fans looking forward to the next event.
After just one season of fine-tuning and optimizing this digital strategy, the results were undeniable:
The Director of Ticketing reflected on the season’s success: “100% of our media plan was dedicated to digital, and the results showed! We attribute all our success to the advanced digital tactics combined with our compelling visuals and video! Next season will be a repeat of what we adopted in this season.”
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions.
For more information, email support@vicimediainc.com.
