Digital Drives Visitors From All Over to See All There Is to Offer

Exploring the Unseen: How One County Tourism Board Increased Brand Awareness and Engaged New VisitorsIn the competitive landscape of tourism, standing out is essential, especially when attracting visitors to lesser-known destinations. That’s exactly what one county tourism board set out to do. Tasked with increasing brand awareness and showcasing the diverse offerings of their county, the board approached Vici Media with a goal: to reach potential visitors across multiple states and inspire them to explore everything the area has to offer.Strategy: A Multi-Platform ApproachTo maximize engagement and reach a targeted audience, we implemented a combination of digital advertising strategies that appealed to people with interests that aligned with the county’s offerings. Here’s how we made it happen:

• Mobile Conquesting with Cross-Platform Targeting: Our approach focused on reaching consumers across various devices, especially when they were on the go. Using Mobile Conquesting, we targeted people who are active outdoor enthusiasts, like park lovers, backpackers, mountaineers, and leisure travelers, as well as brand shoppers loyal to Eddie Bauer, Patagonia, The North Face, and Columbia Sportswear. By adding a Cross-Platform element, users not only saw the ads on their mobile devices but also encountered them on social media platforms like Facebook, reinforcing the message on multiple channels.
• Video Pre-Roll: Video content is one of the most engaging ad formats, especially for showcasing a location’s beauty and activities. For the video ads, we layered in diverse targeting strategies including Behavioral Targeting, Keyword Targeting, AI, and Retargeting to reach potential visitors based on their specific interests and behaviors.

This well-rounded strategy allowed us to cover a wide spectrum of touchpoints, ensuring the tourism board’s message reached the right audience at the right time.

Results: Building Brand Awareness, Driving Action

The results of this campaign exceeded expectations, showcasing the power of a tailored digital marketing strategy:

• 3 Million+ Impressions: Over three million ad impressions allowed the county’s brand to make a significant impact across target regions.
• 13,500 Clicks: With 13,500 clicks to the tourism website, visitors were inspired to engage further and learn more about what the county had to offer.
• Email Sign-Up Boost: The county’s email sign-ups surged, with 600 new members opting in, establishing a foundation for continued engagement with potential visitors.
• Top Search Term Ranking: The county’s name rose to the top of search queries, indicating increased brand recall and awareness as people sought out more information on this hidden gem.

This campaign is a testament to how targeted, data-driven advertising can amplify brand awareness and drive measurable results for tourism boards and businesses alike.If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions.For more information, email support@vicimediainc.com.