Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
How a Destination Marketing Organization Doubled Web Traffic with Vici’s Digital Campaigns
In today’s fast-paced world of digital marketing, the ability to capture attention and inspire action is key, especially when promoting a travel destination. Our latest client, a destination marketing organization, sought to increase brand visibility and attract more tourists to their scenic location. With summer around the corner, they wanted to create awareness among potential travelers by sharing the best their destination has to offer—from exciting outdoor activities to vibrant arts and family entertainment.
Crafting the Strategy to Reach New Audiences
To engage travelers and adventure seekers in the region, we designed a comprehensive strategy that combined Social Mirror ads with cutting-edge targeting techniques. These Social Mirror ads showcased breathtaking Instagram visuals of the location, leveraging the power of stunning imagery to capture the spirit and allure of the destination. Targeting key audiences who expressed interest in travel, outdoor activities, family-friendly entertainment, and the arts, we aimed to make a lasting impression on people planning their next getaway.
To ensure precision and relevance, we used a mix of keyword targeting, focusing on users already exploring vacation ideas and information about the destination. Additionally, our campaign incorporated website retargeting to keep the destination top-of-mind for previous site visitors, along with AI-driven targeting to broaden the campaign’s reach across users with relevant interests.
Results: A Record-Breaking Boost in Engagement
The campaign results speak for themselves: within just one month, our client reported historic web traffic, with visitor numbers doubling compared to their usual average. Their social media presence saw a significant boost as well, with approximately 500 new Instagram followers—demonstrating a direct correlation with the launch of the Instagram Social Mirror campaign. The destination’s branding campaign reached new heights, and the organization is already planning another campaign with us to promote the area during the vibrant harvest season.
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions.
For more information email support@vicimediainc.com.
