Local Visitors Bureau increases attendance to local sports games through our “BARK” campaign!

Score a Home Run with BARK: How a Strategic Digital Campaign Boosted Ticket Sales for a Local Sports Team

In today’s competitive landscape, connecting with the right audience through effective, high-impact digital marketing strategies is crucial. When a Visitors Bureau, a regular promoter of local sporting events, approached us with the goal of driving ticket sales for their city’s baseball team, we knew we needed a smart, results-driven approach. Our solution? Vici Media’s powerful “BARK” campaign, designed to engage the ideal audience and convert them into dedicated fans in the stands

Client Goal:

Our client aimed to increase attendance for the local baseball team by delivering engaging ads to potential ticket buyers and driving them to the Visitors Bureau’s landing page. Once there, a seamless link guided users directly to the ticket purchase page, making the buying journey as simple as possible

The “BARK” Strategy:

Our BARK campaign (Behavioral Targeting, Artificial Intelligence, Retargeting, and Keyword Targeting) has a proven track record of connecting clients with highly relevant audiences through precision targeting. In this case, our strategy ensured that ads for the local baseball games appeared on high-profile sites like Travelocity and Sports Illustrated, attracting attention from both residents and visitors with an interest in sports and travel

Here’s how each element of BARK worked together to produce impressive results

1. Behavioral Targeting – We utilized behavioral data to pinpoint consumers with a high likelihood of interest in sports events, ensuring our ads resonated with an audience eager to attend live games.
2. Artificial Intelligence – AI-driven tools optimized ad placements, learning from engagement patterns to adjust targeting and increase conversions effectively throughout the campaign.
3. Retargeting – For those who visited the landing page but didn’t immediately purchase, our retargeting efforts reminded them of the upcoming games, bringing them back to complete the transaction.
4. Keyword Targeting – With well-researched keywords relevant to the local team and broader sporting events, our campaign drew in potential buyers actively seeking entertainment options in the area.

By applying these targeted tactics, our ads reached an audience within a specific geographic radius, honing in on those most likely to be interested in catching a live baseball game. Running from April to August, the campaign aligned with the peak of the baseball season, maximizing reach and engagement

The Results Speak for Themselves:

The campaign exceeded expectations, generating 900 ticket sale conversions and driving a 10% increase in ticket sales for the baseball team over the campaign period. And the impact went beyond ticket sales: our client’s dedication to boosting the city’s profile through digital marketing was recognized with an award for Best Digital Marketing Campaign—solidifying their status as a standout in the field of tourism and event promotion

Boost Your Results with Vici Media:

If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions

For more information, email support@vicimediainc.com.