Digital Marketing Insights

With short-form video and CTV ads rated most “effective” across the board, it’s clear where the smart money’s going.

The biggest mistake marketers make is emailing the monthly report and considering the job done. A static PDF or dashboard link without explanation leaves clients to interpret results on their own

This is a group that cares deeply, listens carefully, and can help you win consistently!

In today’s digital landscape, attention is everything and YouTube is where that attention lives. With billions of users, laser-sharp targeting, flexible budgets, and measurable performance, advertising on YouTube isn’t just a trend it’s a strategic advantage.

Website Visitor ID is like giving your website x-ray vision. With one simple pixel placed on your site, we can identify 20–50% of your visitors and give you the details to help you take action.

You closed the deal—congratulations! But you’re not done. Now comes the real work: delivering results that match your client’s expectations

B2B companies often overlook digital advertising, yet building brand awareness is crucial since most buyers aren't ready to purchase immediately and need multiple interactions before making a decision. Tools like the B2B Buyer’s Scan offer data-driven insights that help tailor marketing and sales strategies to effectively reach and convert business decision-makers

Everyone is talking about AI - but HOW should you use it?  What platforms work best for digital marketers?  Let's do a deep dive into how you can practically use AI in your digital marketing.Key Takeaways from this article:How AI can be used effectively in targeting digital adsWhich AI platforms can be useful in creating digital ads and marketing materialsUsing AI to generate summaries and key insights into digital campaign reportsThe best ways to use AI to be more efficient in your digital marketingArtificial Intelligence

Let’s be real—job seekers today aren’t just scrolling through job sites hoping to stumble upon their dream job. Just like passive job seekers, they’re on social media, streaming videos, listening to podcasts, and casually swiping through content on their mobile devices

Advertising for banks and credit unions doesn’t have to be complicated. Whether you’re a small community bank or a large financial institution, there are proven strategies to help you stand out, connect with your audience, and increase customer loyalty

Digital Out-Of-Home (DOOH) reaches people when they are offline, across public digital screens, on a local level.Key takeaways from this article:DOOH is an advanced version of traditional Out-Of-Home (OOH) advertising that leverages digital screens in public places

In the world of digital advertising, there are a lot of buzzwords, acronyms and just plain jargon.   Sometimes it can seem challenging or overwhelming to keep up to date and stay on top of all of these terms