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Digital Marketing Insights

Trends, analysis, and expert perspectives to help you stay ahead in the evolving digital marketing landscape.
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Meta Advertising: Why It Continues to Outperform for the Right Brands
Meta is not outdated, it is misunderstood. For the right brands, with the right strategy, Meta remains one of the most powerful and profitable advertising platforms available today.
Tracey Geary
December 30, 2025
What Is Performance Max?
Performance Max can create a powerful, full-funnel digital strategy that meets customers wherever they are in their buying journey.
Allison Gibson
December 18, 2025
Amazon’s Data Engine Is Changing the Way Cars Are Sold
Amazon is now the largest online retailer of auto parts in the world where people do vehicle research and buy vehicles through Amazon Showroom.
Katie Pray
October 1, 2025
TikTok: Why Brands Can’t Afford to Skip the Scroll
TikTok has over 1 billion monthly active users globally. TikTok emphasizes quick, engaging, and easily shareable content, making it ideal for viral trends.
Jennaya Sullivan
September 24, 2025
Why Now Is the Time for Beauty Brands
This policy shift is your cue. If you've been waiting to push that aesthetic, or raise the branding bar for beauty mavens, this is it.
Dan Charon
September 16, 2025
At Vici, There’s an Expert for That!
The Vici Specialists are indeed an impressive bunch. Not only because of their individual or collective wealth of knowledge but especially their passion to continuously deliver outstanding service in all aspects of their roles and above and beyond.
Dan Charon
September 10, 2025
SEO, AI, and the Search Shake-Up: How Vici Is Staying Ahead
At Vici, we’re blending both - optimizing not just for algorithms, but for AI models like ChatGPT and Google’s SGE (Search Generative Experience)
Allison Gibson
September 4, 2025
Managing Client Expectations Without Losing Your Mind (Or the Sale)
Even the smartest campaign can underwhelm someone if expectations aren’t set from the start.
Tracey Geary
August 19, 2025
Connected TV (CTV) + Social Mirror = Your Multiscreen Power Play
With short-form video and CTV ads rated most “effective” across the board, it’s clear where the smart money’s going.
Katie Pray
August 13, 2025
How to Effectively and Confidently Explain Monthly Marketing Reports to Your Clients
The biggest mistake marketers make is emailing the monthly report and considering the job done. A static PDF or dashboard link without explanation leaves clients to interpret results on their own
Jennaya Sullivan
July 30, 2025
The Dream Team called Vici Trainers
This is a group that cares deeply, listens carefully, and can help you win consistently!
Dan Charon
July 23, 2025