Digital Marketing Insights

Mirror Mirror on the wall, who is the fairest digital product of all? Social Mirror Ads! A game-changing ad format that mirrors the look and feel of social media platforms but is displayed across the web and apps, making it a versatile and powerful tool for reaching your audience.Key Take Aways From This Article:What a Social Mirror ad looks like and its featuresWhat are Social Mirror OTT ads and how are they differentHow Social Mirror Creative AI helps optimize your ad creativeThe audience targeting options for Social Mirror adsWhy you should use Social Mirror adsWhat Are Social Mirror Ads? Social Mirror Ads mimic the appearance of social media posts but are shown on websites and apps across the internet

We often hear, "I don’t want my ads showing up in gaming apps."  But here’s the truth: if you're not advertising in mobile games, you're leaving significant opportunities on the table

The holiday shopping season is the Super Bowl of retail. Every brand, big or small, is vying for consumer attention, and traditional advertising methods just aren’t cutting it anymore. Enter Connected TV (CTV) and Over-The-Top (OTT) advertising, a game-changing strategy that allows brands to meet shoppers right where they are—on their favorite streaming platforms.

It’s that time of year where we are all busy with all the things. From Thanksgiving through the end of the year, it seems like there is always something going on from holiday parties, kids holiday events at school, or just daily life

SKIM THIS ARTICLEDigital Out-of-Home (DOOH) advertising is transforming public spaces by integrating technology into traditional advertising formats, creating more engaging and interactive experiences for consumers.The rise of smart devices and screens in various environments enhances targeted advertising, enabling brands to reach specific audiences based on location, time, and demographics

There is so much more to social media than meets the eye. It’s a great way to keep up with family and friends, a great place to learn some neat “hacks”, and it’s an easy place to get recipes

Trust defined by Merriam-Webster: "reliance on the character, ability, strength, or truth of someone or something; one in which confidence is placed".Why would someone buy from you if they don’t trust you?  Sounds pretty simple to understand, right?  In business, we need to ensure that we are doing what we can to build and grow our relationships with our customers and prospects

In today's digital landscape, where competition is fierce and attention spans are short, the difference between winning over a potential client and losing them to a competitor often comes down to one thing: research. Understanding your prospects, their industry, and their unique challenges isn’t just an advantage—it’s a necessity

Growing up, my family consisted of my dad, my mom, my older brother, and myself. My parents had their own general contracting business up until they retired six years ago, so my brother and I had the privilege of watching firsthand the ups and downs of owning your own business

"Why is it so hard to find employees to come work for my company?"  "We’ve had these positions open for months."  "We can’t find the right people to fill this position

It’s the sound we interpret a clock to make. It’s also a lyric that is used in a lot of songs, especially country songs

Are you flying blind with your digital campaigns? No you are not! The magic lies within the monthly review! Let's unravel the ultimate question of, "Is it working?" Well first before we determine that, we need to know what are we measuring to determine success and make that the focus of a campaign reporting review. Let’s break down some highlights of digital reporting