Digital Marketing Basics

As the holidays come into view on the calendar, so do the budget meetings, review meetings, and strategy planning for the upcoming year.   A question that we get asked quite often is “How much should I invest into digital advertising next year?”This is a great question, as we are seeing an increase in digital advertising spend throughout the United States

Turkey Trots, Macy Day Parade, Black Friday, Menorahs, Hanukkah, Santa Claus, Tree Lightings, and New Year’s!  Throw in a few other days like Columbus Day and Veterans Day and you have a whole lot of celebrating being done over the months of October – December.For ideas on Halloween, make sure you read this blog

Being in sales can really make you relate to the life of a toddler in the sense that they are constantly told “no”. For example, when my three-year-old wants to wear shorts but it’s snowing outside, he hears “no”

What’s the Buzz, tell me what’s happening!” All these words and phrases can make your head spin.We not only live in a world where things change daily, but we abbreviate and shorten everything

I’m leaving on a jet plane, don’t know when I’ll be back again. (Did you just reread that so you can sing it?)  OK, I’m not currently taking a trip, though that sounds amazing right now, but a lot of people are

In my last blog OTT/Connected TV AND On-Site Visit Tracking has ARRIVED, I referenced the Jetsons and Saturday morning cartoons, which I know showed my age. If you are old enough to have experienced Saturday morning cartoons and the Jetsons, you may also recognize this next reference as well! During those Saturday morning cartoon marathons, we also had awesome commercials

Update: Facebook shuttered Jobs on Facebook (February 2023) and Instant Articles (April 2023)R-E-C-R-U-I-T- Find out how to do it dig-it-tal-ly! It seems like no matter where you’re going these days, you’re constantly seeing signs hanging in the windows or in the ground outside a business stating, “We’re Hiring” or “Apply Here” or “Join Our Team.”  I’ve seen it everywhere; the grocery store, local restaurants, trucking companies, drug stores, and hair salons

When I was younger, ok MUCH younger, I used to watch the Jetsons during Saturday morning cartoons. If you are not familiar, the Jetsons was about a futuristic family that premiered in 1962 and it was set 100 years in the future, so 2062

Helen Hayes was very wise to compare age to cheese. She additionally said, “Childhood is a short season” and isn’t that the truth

If you’ve been looking to buy a home recently, or bought one, you’ve probably overpaid, just like I did earlier this year.  If you’ve sold a house this year, you probably made a great return on your initial investment

More and more companies are including digital advertising as a critical component to their marketing strategies. However, there are still some companies out there who have not yet jumped in, or maybe have jumped in and didn’t like the results

I’m guessing the answer is yes? Have you noticed that Google has started featuring job listings in the organic section of the search engine results page when you put in keywords related to a job? For example, if you searched “digital media jobs Elmira NY” you could get a results page like this:The listings at the top aren’t paid search ads.  They are organic (free listings) that appear because those companies have added something called Job Posting Structured Data to their job listing on their website – a GREAT Search Engine Optimization (SEO) tactic that you can do too!Finding qualified candidates is always a struggle