Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
When it comes to launching a new location, timing and targeting are everything—especially in the fast-paced world of Quick Service Restaurants (QSRs). One franchise group recently teamed up with Vici Media to build buzz around their Grand Opening, and the results were nothing short of mouthwatering.
With a brand-new store opening its doors, the franchise needed to get the word out quickly and effectively to drive foot traffic. The goal? Reach local consumers who love fast-casual dining and make sure they knew just how close the new restaurant was.
Enter Mobile Conquesting. We implemented a hyper-targeted campaign that combined location-based targeting with behavioral audience layers to zero in on the right customers at the right time.
Here’s how we broke it down:
In just a short span, the campaign reached over 200,000 consumers on their mobile devices and generated 936 clicks—delivering a click-through rate that was 26 times higher than the national average. That kind of performance speaks volumes.
Even better? The success didn’t stop there. Impressed by the results, the franchise owner chose to extend the campaignand implement the same strategy across their other existing locations.
When you combine smart targeting, dynamic creative, and location intelligence, you get a campaign that not only delivers results—but scales them.
If your business needs a high-impact, cost-effective marketing strategy, reach out to Vici Media to learn how our white-label digital solutions can help your clients succeed.
For more information email support@vicimediainc.com.
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